Journal of Marketing Analytics / Palgrave Macmillan
Citation Profile [Updated: 2026-03-14 21:09:38]
5 Years H Index
11
Impact Factor (IF)
0.4
5 Years IF
0.43
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.5 | 0 | 0 | 14 | 14 | 23 | 0 | 0 | 0 | 0 | 0 | 0.2 | |||||
| 2017 | 0.14 | 0.52 | 0.14 | 0.14 | 15 | 29 | 44 | 4 | 4 | 14 | 2 | 14 | 2 | 3 | 75 | 2 | 0.13 | 0.21 |
| 2018 | 0.17 | 0.53 | 0.17 | 0.17 | 18 | 47 | 40 | 8 | 12 | 29 | 5 | 29 | 5 | 5 | 62.5 | 1 | 0.06 | 0.22 |
| 2019 | 0.27 | 0.54 | 0.36 | 0.28 | 22 | 69 | 212 | 25 | 37 | 33 | 9 | 47 | 13 | 14 | 56 | 8 | 0.36 | 0.21 |
| 2020 | 0.55 | 0.64 | 0.34 | 0.38 | 26 | 95 | 103 | 32 | 69 | 40 | 22 | 69 | 26 | 12 | 37.5 | 1 | 0.04 | 0.3 |
| 2021 | 0.83 | 0.74 | 0.56 | 0.58 | 30 | 125 | 59 | 70 | 139 | 48 | 40 | 95 | 55 | 26 | 37.1 | 4 | 0.13 | 0.27 |
| 2022 | 0.59 | 0.73 | 0.66 | 0.7 | 33 | 158 | 92 | 104 | 243 | 56 | 33 | 111 | 78 | 31 | 29.8 | 4 | 0.12 | 0.22 |
| 2023 | 0.52 | 0.69 | 0.72 | 0.71 | 60 | 218 | 44 | 157 | 401 | 63 | 33 | 129 | 92 | 79 | 50.3 | 6 | 0.1 | 0.2 |
| 2024 | 0.61 | 0.81 | 0.72 | 0.74 | 74 | 292 | 49 | 210 | 611 | 93 | 57 | 171 | 126 | 100 | 47.6 | 16 | 0.22 | 0.23 |
| 2025 | 0.4 | 0.44 | 0.43 | 75 | 367 | 2 | 161 | 772 | 134 | 53 | 223 | 95 | 41 | 25.5 | 3 | 0.04 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 128 |
| 2 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 34 |
| 3 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 27 |
| 4 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 22 |
| 5 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 20 |
| 6 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 16 |
| 7 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 14 |
| 8 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 12 |
| 9 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 12 |
| 10 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 11 |
| 11 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 11 |
| 12 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 10 |
| 13 | 2017 | The world of analytics: interdisciplinary, inclusive, insightful, and influential. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0016-4. Full description at Econpapers || Download paper | 10 |
| 14 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 10 |
| 15 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 10 |
| 16 | 2017 | Marketing analytics: from practice to academia. (2017). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0019-1. Full description at Econpapers || Download paper | 10 |
| 17 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 9 |
| 18 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 9 |
| 19 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 9 |
| 20 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 9 |
| 21 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 8 |
| 22 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 8 |
| 23 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 7 |
| 24 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 25 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 7 |
| 26 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v::y::i::d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 6 | |
| 27 | 2017 | Moderating effect of price perception on factors affecting attitude towards online shopping. (2017). Sarkar, Subhro ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:2:d:10.1057_s41270-017-0018-2. Full description at Econpapers || Download paper | 6 |
| 28 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 6 |
| 29 | 2016 | Aakerâs brand personality scale is not universal â Explanation and reasons for bikes in India. (2016). Bishnoi, Vinod Kumar ; Kumar, Ajay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:1:d:10.1057_jma.2016.3. Full description at Econpapers || Download paper | 5 |
| 30 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 5 |
| 31 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 5 |
| 32 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 5 |
| 33 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 5 |
| 34 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 5 |
| 35 | 2020 | The dilemma of social media algorithms and analytics. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00094-4. Full description at Econpapers || Download paper | 5 |
| 36 | 2018 | Customer retention in freemium applications. (2018). Ross, Nicholas. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:4:d:10.1057_s41270-018-0042-x. Full description at Econpapers || Download paper | 5 |
| 37 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 4 |
| 38 | 2021 | Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1. Full description at Econpapers || Download paper | 4 |
| 39 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 4 |
| 40 | 2022 | The evolving crisis of the peer-review process. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00176-5. Full description at Econpapers || Download paper | 4 |
| 41 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 4 |
| 42 | 2016 | Studying product diffusion based on market coverage. (2016). Agarwal, Mohini ; Bansal, Gunjan ; Anand, Adarsh ; A. H. S. Garmabaki, . In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:4:y:2016:i:4:d:10.1057_s41270-016-0005-z. Full description at Econpapers || Download paper | 4 |
| 43 | 2019 | Data-driven decision making: implementing analytics to transform academic culture. (2019). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00056-5. Full description at Econpapers || Download paper | 4 |
| 44 | 2018 | Analyzing customer satisfaction in self-service technology adopted in airports. (2018). Yi, HO ; Yau, Hon Keung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:1:d:10.1057_s41270-017-0026-2. Full description at Econpapers || Download paper | 4 |
| 45 | 2021 | Focusing on the quality and performance implications of marketing analytics. (2021). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-021-00129-4. Full description at Econpapers || Download paper | 4 |
| 46 | 2020 | The importance of high-quality data and analytics during the pandemic. (2020). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00079-3. Full description at Econpapers || Download paper | 4 |
| 47 | 2017 | Marketing intelligence and customer relationships: empirical evidence from Jordanian banks. (2017). Al-Weshah, Ghazi A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:3:d:10.1057_s41270-017-0021-7. Full description at Econpapers || Download paper | 4 |
| 48 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 4 |
| 49 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 4 |
| 50 | 2021 | The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. (2021). Fu, Wei ; Liang, Bei Chen. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00100-9. Full description at Econpapers || Download paper | 4 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Partial least squares structural equation modeling using SmartPLS: a software review. (2019). Sarstedt, Marko ; Cheah, Jun-Hwa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00058-3. Full description at Econpapers || Download paper | 48 |
| 2 | 2024 | Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). (2024). Liu, Yide ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00279-7. Full description at Econpapers || Download paper | 16 |
| 3 | 2020 | Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019. (2020). Echchakoui, Said. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00081-9. Full description at Econpapers || Download paper | 15 |
| 4 | 2022 | A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis. (2022). Kargina, Mariya ; Caputo, Andrea. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00142-7. Full description at Econpapers || Download paper | 14 |
| 5 | 2019 | The state of marketing analytics in research and practice. (2019). Bendixen, Michael ; Petrescu, Maria ; Iacobucci, Dawn ; Krishen, Anjala. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00059-2. Full description at Econpapers || Download paper | 13 |
| 6 | 2024 | Reviewing the SmartPLS 4 software: the latest features and enhancements. (2024). Cheah, Jun-Hwa ; Magno, Francesca ; Cassia, Fabio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00266-y. Full description at Econpapers || Download paper | 12 |
| 7 | 2020 | Cutoff criteria for overall model fit indexes in generalized structured component analysis. (2020). Sarstedt, Marko ; Hwang, Heungsun ; Cho, Gyeongcheol ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00089-1. Full description at Econpapers || Download paper | 9 |
| 8 | 2022 | Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework. (2022). Villegas, Salvador G ; Vollrath, Matthew D. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-020-00098-0. Full description at Econpapers || Download paper | 8 |
| 9 | 2022 | Whatâs important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banksâ customers. (2022). Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00147-2. Full description at Econpapers || Download paper | 8 |
| 10 | 2023 | A decade of marketing analytics and more to come: JMA insights. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-023-00226-6. Full description at Econpapers || Download paper | 7 |
| 11 | 2021 | BERT: a sentiment analysis odyssey. (2021). Alaparthi, Shivaji ; Mishra, Manit. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:2:d:10.1057_s41270-021-00109-8. Full description at Econpapers || Download paper | 7 |
| 12 | 2020 | The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance. (2020). Boyer, Stefanie ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:3:d:10.1057_s41270-020-00087-3. Full description at Econpapers || Download paper | 6 |
| 13 | 2022 | The influence of social media eWOM information on purchase intention. (2022). Woon, Steve ; Leong, Choi-Meng ; Loi, Alexa Min-Wei. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00132-9. Full description at Econpapers || Download paper | 6 |
| 14 | 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | 6 |
| 15 | 2022 | Artificial intelligence in marketing: a network analysis and future agenda. (2022). Korelo, Jose Carlos ; Alves, Helison Bertoli ; Schiessl, Djonata. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00143-6. Full description at Econpapers || Download paper | 6 |
| 16 | 2019 | A systematic literature review of big data adoption in internationalization. (2019). Menvielle, William ; le Dinh, Thang ; Khoa, Nguyen Anh. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:3:d:10.1057_s41270-019-00054-7. Full description at Econpapers || Download paper | 5 |
| 17 | 2024 | Understanding travel apps usage intention: findings from PLS and NCA. (2024). Singh, Rahul Pratap ; Tiwari, Pinaz ; Koay, Kian Yeik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00258-y. Full description at Econpapers || Download paper | 4 |
| 18 | 2020 | The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program. (2020). Yoo, Michelle ; Bai, Billy ; Singh, Ashok. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00076-6. Full description at Econpapers || Download paper | 4 |
| 19 | 2020 | Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. (2020). Aziz, Norzalita Abd ; Tan, Lingling ; Ngah, Abdul Hafaz. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:1:d:10.1057_s41270-020-00067-7. Full description at Econpapers || Download paper | 4 |
| 20 | 2023 | Assessing the effects of COVID-19-related risk on online shopping behavior. (2023). Limongi, Ricardo ; Raasch, Michele ; Hoeckesfeld, Lenoir ; de Sousa, Joo Henriques ; Soares, Joo Coelho ; Santos, Weverson Soares. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-022-00156-9. Full description at Econpapers || Download paper | 4 |
| 21 | 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | 4 |
| 22 | 2019 | The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. (2019). Tian, Wen ; Heldsinger, Natalie ; Huang, Lei ; Clarke, Amelia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00053-8. Full description at Econpapers || Download paper | 4 |
| 23 | 2017 | Imbalanced customer classification for bank direct marketing. (2017). Daskalaki, Sophia ; Marinakos, Georgios. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:5:y:2017:i:1:d:10.1057_s41270-017-0013-7. Full description at Econpapers || Download paper | 3 |
| 24 | 2022 | Trends and patterns in digital marketing research: bibliometric analysis. (2022). Jamali, Seyedh Mahboobeh ; Kargaran, Sanaz ; Ebrahim, Nader Ale ; Haghighinasab, Manijeh ; Saberi, Ali ; Ghorbani, Zahra. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00116-9. Full description at Econpapers || Download paper | 3 |
| 25 | 2021 | Image-mining: exploring the impact of video content on the success of crowdfunding. (2021). Ma, Zecong ; Palacios, Sergio. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:4:d:10.1057_s41270-021-00133-8. Full description at Econpapers || Download paper | 3 |
| 26 | 2019 | Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy. (2019). Leblanc-Proulx, Sebastien ; Ertz, Myriam. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:2:d:10.1057_s41270-019-00052-9. Full description at Econpapers || Download paper | 3 |
| 27 | 2022 | How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. (2022). Lim, Xin-Jean ; Yee, Wong Foong ; Rathakrishnan, Thanuja ; Ng, Siew Imm ; Seng, Kaixin. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-021-00110-1. Full description at Econpapers || Download paper | 3 |
| 28 | 2023 | Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2. (2023). McAndrews, Laura E ; Martinez, Briana M. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00175-6. Full description at Econpapers || Download paper | 3 |
| 29 | 2022 | The evolving crisis of the peer-review process. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00176-5. Full description at Econpapers || Download paper | 3 |
| 30 | 2023 | Sponsored brands video rings up clicks and sales in the short and long run. (2023). Shah, Zee ; Peran, Michael ; Pauwels, Koen ; Schnaidt, German ; Vercamer, Dauwe. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-023-00237-3. Full description at Econpapers || Download paper | 3 |
| 31 | 2020 | Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth. (2020). Madero, Sergio ; Guerra, Eva ; Gonzalez, Beatriz ; Lopez, Alberto. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:4:d:10.1057_s41270-020-00085-5. Full description at Econpapers || Download paper | 3 |
| 32 | 2021 | Predictors of online shopping in India: an empirical investigation. (2021). Tandon, Urvashi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00084-6. Full description at Econpapers || Download paper | 3 |
| 33 | 2022 | Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-021-00146-3. Full description at Econpapers || Download paper | 3 |
| 34 | 2023 | The impact of user-generated content on intention to select a travel destination. (2023). Thi, Thao Thanh ; Tong, Shurong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00174-7. Full description at Econpapers || Download paper | 3 |
| 35 | 2022 | Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia. (2022). Sharma, Rajesh ; Kautish, Pradeep ; Khare, Arpita. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-021-00134-7. Full description at Econpapers || Download paper | 3 |
| 36 | 2021 | Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. (2021). Hsiao, Ming-Hsiung. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00093-5. Full description at Econpapers || Download paper | 3 |
| 37 | 2023 | Mapping 2022 in Journal of Marketing Analytics: what lies ahead?. (2023). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:1:d:10.1057_s41270-023-00214-w. Full description at Econpapers || Download paper | 3 |
| 38 | 2019 | Defining and measuring social customer-relationship management (CRM) capabilities. (2019). Wang, Zhan ; Kim, Hyun Gon. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:7:y:2019:i:1:d:10.1057_s41270-018-0044-8. Full description at Econpapers || Download paper | 3 |
| 39 | 2024 | Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7. Full description at Econpapers || Download paper | 2 |
| 40 | 2020 | To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. (2020). Klabi, Fethi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:8:y:2020:i:2:d:10.1057_s41270-020-00073-9. Full description at Econpapers || Download paper | 2 |
| 41 | 2024 | Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics. (2024). Rahimi, Ramy A ; Oh, Grace S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00303-4. Full description at Econpapers || Download paper | 2 |
| 42 | 2022 | Learning about the customer for improving customer retention proposal of an analytical framework. (2022). Nogueira, Joana ; Simes, Dora. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:1:d:10.1057_s41270-021-00126-7. Full description at Econpapers || Download paper | 2 |
| 43 | 2024 | The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value. (2024). Srivastava, Rajesh ; Sarp, Serap ; Ozer, Serhat ; Gligor, David ; Bozkurt, Siddik. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00268-w. Full description at Econpapers || Download paper | 2 |
| 44 | 2025 | Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. (2025). Babin, Barry J ; Becker, Jan-Michael ; Sarstedt, Marko ; Ringle, Christian M ; Hair, Joseph F. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:3:d:10.1057_s41270-025-00414-6. Full description at Econpapers || Download paper | 2 |
| 45 | 2024 | How do line extensions impact brand sales? The role of feature similarity and brand architecture. (2024). Ataman, Berk ; Pauwels, Koen ; Sezen, Burcu. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00265-z. Full description at Econpapers || Download paper | 2 |
| 46 | 2023 | Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers. (2023). Lee, Yi Yong ; Liew, Tze Wei ; Gan, Chin Lay. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00164-9. Full description at Econpapers || Download paper | 2 |
| 47 | 2023 | Why to use Poisson regression for count data analysis in consumer behavior research. (2023). Xia, Feihong. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00166-7. Full description at Econpapers || Download paper | 2 |
| 48 | 2022 | Reshaping the bank experience for GEN Z in France. (2022). Barreto, Tais ; Kaabachi, Souheila ; ben Mrad, Selima. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:3:d:10.1057_s41270-022-00173-8. Full description at Econpapers || Download paper | 2 |
| 49 | 2021 | Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix. (2021). Pattuglia, Simonetta ; Amoroso, Sara ; Khan, Imran. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-021-00103-0. Full description at Econpapers || Download paper | 2 |
| 50 | 2018 | Analyzing the analytics: data privacy concerns. (2018). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:6:y:2018:i:2:d:10.1057_s41270-018-0034-x. Full description at Econpapers || Download paper | 2 |
Citing documents used to
compute impact factor: 53
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| 2025 | The second moverâs market research dilemma. (2025). Christen, Markus ; Soberman, David A. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-024-00320-3. Full description at Econpapers || Download paper | |
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| 2025 | Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat. (2025). Vargas-Snchez, Alfonso ; Cassia, Fabio ; Castellani, Paola ; Giaretta, Elena. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:211:y:2025:i:c:s0040162524007108. Full description at Econpapers || Download paper | |
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| 2025 | The Role of Integrated Information Management Systems in the Relationship Between Product Lifecycle Management and Industry 4.0 Technologies and Market Performance. (2025). Schaefer, Jones Lus ; Junior, Osiris Canciglieri ; de Jesus, Pedro Tondela ; Maran, Carlos Eduardo. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:12:p:5260-:d:1673602. Full description at Econpapers || Download paper | |
| 2025 | Hunting in the digital jungle: Exploring cyberstalking with higher order moderation in situational action theory. (2025). Kabiri, Saeed. In: Journal of Criminal Justice. RePEc:eee:jcjust:v:98:y:2025:i:c:s0047235225000492. Full description at Econpapers || Download paper | |
| 2025 | Conceptual structure and thematic evolution in partial least squares structural equation modeling research. (2025). Sarstedt, Marko ; Ringle, Christian M ; Ciavolino, Enrico ; Angelelli, Mario ; Aria, Massimo. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:59:y:2025:i:3:d:10.1007_s11135-025-02071-4. Full description at Econpapers || Download paper | |
| 2025 | Enhancing SME performance through succession planning, family influence, and successor attributes: evidence from Ghanaâs hospitality sector. (2025). Klugah, Godfred Etse ; Korang, Vida ; Zingnaa, Mohammed Awal ; Esifie, Francis Ransford. In: SN Business & Economics. RePEc:spr:snbeco:v:5:y:2025:i:9:d:10.1007_s43546-025-00881-0. Full description at Econpapers || Download paper | |
| 2025 | Gender perspectives on drone technology adoption in healthcare logistics. (2025). Rana, Rishabh ; Niranjan, Suman ; Garg, Vipul ; Prybutok, Victor ; Pohlen, Terrance. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:219:y:2025:i:c:s004016252500277x. Full description at Econpapers || Download paper | |
| 2025 | Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension. (2025). Ahn, Suhyoung ; Park, Jungkun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001559. Full description at Econpapers || Download paper | |
| 2025 | The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market. (2025). Mombeuil, Claudel ; Pierre, Sadrac Jean. In: Journal of Financial Services Marketing. RePEc:pal:jofsma:v:30:y:2025:i:2:d:10.1057_s41264-025-00308-9. Full description at Econpapers || Download paper | |
| 2025 | How perceived social media influences consumersâ¬â¢ WOM on social media: The moderating impact of fear of negative evaluation. (2025). Bozkurt, Sddk. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s096969892400506x. Full description at Econpapers || Download paper | |
| 2025 | Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products. (2025). Spais, George ; Farmakis, Georgios. In: Journal of Emerging Trends in Marketing and Management. RePEc:aes:jetimm:v:1:y:2025:i:2:p:6-30. Full description at Econpapers || Download paper | |
| 2025 | Fully leveraging AI in B2B sales: Exploring sales managersâ capabilities and organizational knowledge processes. (2025). Heikinheimo, Minna ; Hautamki, Pia. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s014829632500219x. Full description at Econpapers || Download paper | |
| 2025 | Artificial intelligence in sales research: Identifying emergent themes and looking forward. (2025). Jarotschkin, Viktor ; Chaker, Nawar N ; Soykoth, Mostofa Wahid. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325002061. Full description at Econpapers || Download paper | |
| 2025 | AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels. (2025). Salhab, Hanadi ; Zoubi, Munif ; Khrais, Laith T ; Harb, Lana ; Estaitia, Huda ; Morshed, Amer ; al Huniti, Almotasem. In: Administrative Sciences. RePEc:gam:jadmsc:v:15:y:2025:i:1:p:20-:d:1561549. Full description at Econpapers || Download paper | |
| 2025 | Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research. (2025). Radomir, Lcrmioara ; Sarstedt, Marko ; Gudergan, Siegfried P ; Moisescu, Ovidiu I ; Ringle, Christian M. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005915. Full description at Econpapers || Download paper | |
| 2025 | Exploring public perspectives on solar energy adoption in Mexico. (2025). Mirmohammadsadeghi, Mehdi ; Kabir, Golam ; Elizondo-Noriega, Armando ; Gunasekaran, Angappa ; Andrade-Arias, Ana Sofia. In: Renewable and Sustainable Energy Reviews. RePEc:eee:rensus:v:212:y:2025:i:c:s1364032125000838. Full description at Econpapers || Download paper | |
| 2025 | Item level correction: detecting, removing, and reporting common methods variance. (2025). Merkle, Adam C. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:2:d:10.1057_s41270-025-00399-2. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2025
| Year | Citing document | |
|---|---|---|
| 2025 | A Conceptual Framework for Investigating Malaysian Parents Awareness Factors on Paedophilic Behaviour. (2025). Hafiz, Nur Kamarul ; Bin, Amir Faisal. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:11:p:1219-1226. Full description at Econpapers || Download paper | |
| 2025 | Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability. (2025). Schultz, Carsten D. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002280. Full description at Econpapers || Download paper | |
| 2025 | Logistics Information Technology and Its Impact on SME Network and Distribution Performance: A Structural Equation Modelling Analysis. (2025). Mabugu, Ramos ; Mwanza, Alfred ; Antwi, Albert ; Omoruyi, Osayuwamen. In: Logistics. RePEc:gam:jlogis:v:9:y:2025:i:4:p:142-:d:1766969. Full description at Econpapers || Download paper |
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. (2024). Lessmann, Stefan ; Gerling, Christopher. In: Papers. RePEc:arx:papers:2411.14463. Full description at Econpapers || Download paper | |
| 2024 | Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488. Full description at Econpapers || Download paper | |
| 2024 | Predicting restaurantsâ¬â¢ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons. (2024). Magno, Francesca ; Cassia, Fabio. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001164. Full description at Econpapers || Download paper | |
| 2024 | Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA. (2024). Jasim, Mohamed K. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003345. Full description at Econpapers || Download paper | |
| 2024 | Modelling Behavioural Factors Affecting Consumersâ Intention to Adopt Electric Aircraft: A Multi-Method Investigation. (2024). Itani, Nadine ; Bakir, Mahmut. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:19:p:8467-:d:1488517. Full description at Econpapers || Download paper | |
| 2024 | The Influence of Green Demarketing on Brand Credibility, Green Authenticity, and Greenwashing in the Food Industry. (2024). Fayyad, Sameh ; Moneim, Azza Abdel ; Mansour, Mahmoud A ; Mahrous, Abeer A ; Algezawy, Mohamed ; al Thani, Abdulaziz ; Elshaer, Ibrahim A. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:21:p:9215-:d:1505304. Full description at Econpapers || Download paper | |
| 2024 | Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii. (2024). Zaman, Umer. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. Full description at Econpapers || Download paper | |
| 2024 | Sustainability Education as a Predictor of Student Well-Being Through Mindfulness and Social Support: A Mediated Moderation Model. (2024). Huang, Wenjuan ; He, Jun ; Sun, BO ; Gu, Yuanhai. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:23:p:10508-:d:1533516. Full description at Econpapers || Download paper | |
| 2024 | Examining the Role of AI-Augmented HRM for Sustainable Performance: Key Determinants for Digital Culture and Organizational Strategy. (2024). Rahaman, Md Atikur ; Fenyves, Veronika ; Mollah, Md Alamgir ; Rana, Masud ; Amin, Mohammad Bin ; Abdullah, M M. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:24:p:10843-:d:1541535. Full description at Econpapers || Download paper | |
| 2024 | Unveiling the impact of industry 4.0 on supply chain performance: the mediating role of integration and visibility. (2024). Lavastre, Olivier ; Shahzad, Muazam ; Gunasekaran, Angappa ; Alaeddini, Morteza ; Reaidy, Paul. In: Post-Print. RePEc:hal:journl:hal-04839142. Full description at Econpapers || Download paper | |
| 2024 | Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation. (2024). Marin-Garcia, Antonio ; Ruiz-Molina, Maria-Eugenia ; Berenguer-Contri, Gloria ; Gil-Saura, Irene ; Bordian, Mariia. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00309-y. Full description at Econpapers || Download paper | |
| 2024 | Combined importanceâperformance map analysis (cIPMA) in partial least squares structural equation modeling (PLSâSEM): a SmartPLS 4 tutorial. (2024). Ringle, Christian M ; Hauff, Sven ; Richter, Nicole F ; Sarstedt, Marko. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-024-00325-y. Full description at Econpapers || Download paper | |
| 2024 | Exploring loyalty drivers for smartphone and mobile carriers. (2024). Jo, Hyeon ; Park, Do-Hyung. In: Palgrave Communications. RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03371-0. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Digital Analytics as a Major Component in Building a Robust Academic Brand. (2023). Tulearca, Ionut Gabriel ; Leonte, Denisa Tatiana ; Panait, Andrei Alexandru. In: Risk in Contemporary Economy. RePEc:ddj:fserec:y:2023:p:400-414. Full description at Econpapers || Download paper | |
| 2023 | Houston, we have a problem!: The use of ChatGPT in responding to customer complaints. (2023). Hatipoglu, Sercan ; Kivrak, Oguzhan ; Koc, Kaan ; Celik, Cemal. In: Technology in Society. RePEc:eee:teinso:v:74:y:2023:i:c:s0160791x23001380. Full description at Econpapers || Download paper | |
| 2023 | Gen Z Customersâ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam. (2023). Vu, Van Hung ; Ha, Thi Hoang ; Nguyen, Hoang Viet. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:20:p:14776-:d:1257957. Full description at Econpapers || Download paper | |
| 2023 | CHATGPT - LEARNING ACCELERATOR OR DEMOLISHER OF FOREIGN LANGUAGE TEACHING AND LEARNING? AN EMPIRICAL STUDY ON BUSINESS FRENCH. (2023). Constantin, Felicia. In: Annals of Faculty of Economics. RePEc:ora:journl:v:2:y:2023:i:2:p:225-238. Full description at Econpapers || Download paper | |
| 2023 | A novel approach to predicting customer lifetime value in B2B SaaS companies. (2023). Dong, Xiaojing ; Curiskis, Stephan ; Scarr, Mark ; Jiang, Fan. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00234-6. Full description at Econpapers || Download paper | |
| 2023 | Investigating brand image and brand trust in airline service: Evidence of Korean Air. (2023). Cam, Nguyen Thi ; Khuong, Mai Ngoc. In: EconStor Open Access Articles and Book Chapters. RePEc:zbw:espost:281182. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach. (2022). Son-Turan, Semen ; Guner, Elif ; Ayan, Bura. In: Logistics. RePEc:gam:jlogis:v:6:y:2022:i:4:p:85-:d:997673. Full description at Econpapers || Download paper | |
| 2022 | Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern. (2022). Hussin, Nazimah ; Chakraborty, Ayon ; Alwadain, Ayed. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:11043-:d:906563. Full description at Econpapers || Download paper | |
| 2022 | Digitalization and its impact on contemporary marketing strategies and practices. (2022). Cham, Tat-Huei ; Memon, Mumtaz Ali ; Fam, Kim-Shyan ; Cheah, Jun-Hwa ; Laszlo, Jozsa. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:2:d:10.1057_s41270-022-00167-6. Full description at Econpapers || Download paper | |
| 2022 | Is all academic service distributed equally?. (2022). Petrescu, Maria ; Krishen, Anjala S. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:10:y:2022:i:4:d:10.1057_s41270-022-00190-7. Full description at Econpapers || Download paper |
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