[Raw
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[50 most relevant papers]
[cites used to compute IF]
[Recent
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| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2004 | 0 | 0.47 | 0.06 | 0 | 17 | 17 | 8 | 1 | 1 | 0 | 0 | 1 | 100 | 1 | 0.06 | 0.21 | ||
| 2005 | 0 | 0.51 | 0 | 0 | 14 | 31 | 31 | 1 | 17 | 17 | 0 | 0 | 0.23 | |||||
| 2006 | 0 | 0.49 | 0 | 0 | 11 | 42 | 36 | 1 | 31 | 31 | 0 | 0 | 0.22 | |||||
| 2008 | 0 | 0.47 | 0 | 0 | 19 | 61 | 27 | 1 | 11 | 42 | 0 | 0 | 0.22 | |||||
| 2009 | 0.11 | 0.46 | 0.04 | 0.03 | 20 | 81 | 26 | 3 | 4 | 19 | 2 | 61 | 2 | 1 | 33.3 | 1 | 0.05 | 0.23 |
| 2016 | 0 | 0.5 | 0.07 | 0 | 13 | 94 | 49 | 7 | 49 | 0 | 0 | 0 | 0 | 0.2 | ||||
| 2017 | 0.15 | 0.52 | 0.09 | 0.15 | 28 | 122 | 106 | 11 | 60 | 13 | 2 | 13 | 2 | 2 | 18.2 | 1 | 0.04 | 0.21 |
| 2018 | 0.34 | 0.53 | 0.19 | 0.34 | 29 | 151 | 85 | 29 | 89 | 41 | 14 | 41 | 14 | 17 | 58.6 | 3 | 0.1 | 0.22 |
| 2019 | 0.21 | 0.54 | 0.24 | 0.27 | 16 | 167 | 59 | 40 | 129 | 57 | 12 | 70 | 19 | 14 | 35 | 1 | 0.06 | 0.21 |
| 2020 | 0.53 | 0.64 | 0.39 | 0.6 | 27 | 194 | 73 | 75 | 204 | 45 | 24 | 86 | 52 | 14 | 18.7 | 3 | 0.11 | 0.3 |
| 2021 | 0.58 | 0.74 | 0.41 | 0.5 | 30 | 224 | 51 | 91 | 295 | 43 | 25 | 113 | 57 | 25 | 27.5 | 3 | 0.1 | 0.27 |
| 2022 | 0.47 | 0.73 | 0.31 | 0.38 | 39 | 263 | 28 | 81 | 376 | 57 | 27 | 130 | 50 | 29 | 35.8 | 0 | 0.22 | |
| 2023 | 0.36 | 0.69 | 0.38 | 0.45 | 41 | 304 | 27 | 116 | 492 | 69 | 25 | 141 | 63 | 41 | 35.3 | 6 | 0.15 | 0.2 |
| 2024 | 0.29 | 0.81 | 0.33 | 0.37 | 45 | 349 | 15 | 115 | 607 | 80 | 23 | 153 | 56 | 43 | 37.4 | 3 | 0.07 | 0.23 |
| 2025 | 0.29 | 0.18 | 0.23 | 39 | 388 | 0 | 71 | 678 | 86 | 25 | 182 | 41 | 15 | 21.1 | 1 | 0.03 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. (2019). Singh, Shiwangi ; Dhir, Sanjay. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00233-3. Full description at Econpapers || Download paper | 27 |
| 2 | 2017 | Consumersâ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. (2017). Shukla, Yupal S ; Patel, Jayesh D ; Gadhavi, Dharmesh D. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0151-1. Full description at Econpapers || Download paper | 27 |
| 3 | 2016 | Place branding research: a thematic review and future research agenda. (2016). Rahman, Zillur ; Acharya, Alok. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0150-7. Full description at Econpapers || Download paper | 24 |
| 4 | 2017 | Place branding & place marketing 1976â2016: A multidisciplinary literature review. (2017). Vuignier, Renaud. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0181-3. Full description at Econpapers || Download paper | 19 |
| 5 | 2018 | Why Canadians give to charity: an extended theory of planned behaviour model. (2018). Mittelman, Robert ; Rojas-Mendez, Jose. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0197-3. Full description at Econpapers || Download paper | 16 |
| 6 | 2006 | Motivations to volunteer: The role of altruism. (2006). Toncar, Mark ; Fawcett, Jeffrey ; Reid, Jane ; Burns, David ; Anderson, Cynthia . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:2:p:79-91. Full description at Econpapers || Download paper | 15 |
| 7 | 2005 | Rural development strategies through rural tourism activities in romania: chance for an internal demand?. (2005). Vazquez, Jose ; Georgiev, Ivan ; Naghiu, Alexandru . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:1:p:85-95. Full description at Econpapers || Download paper | 12 |
| 8 | 2009 | University marketing directorsâ views on the components of a university brand. (2009). Savani, Sharmila ; Bennett, Roger ; Ali-Choudhury, Rehnuma . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:11-33. Full description at Econpapers || Download paper | 11 |
| 9 | 2017 | Conceptualizing social entrepreneurship: perspectives from the literature. (2017). Ferreira, Joao ; Alves, Helena ; Peres-Ortiz, Marta ; Fernandes, Cristina I. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0165-8. Full description at Econpapers || Download paper | 10 |
| 10 | 2017 | The relevance of cause-related marketing to post-purchase guilt alleviation. (2017). Silva, Susana ; Martins, Carla Carvalho. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0183-1. Full description at Econpapers || Download paper | 10 |
| 11 | 2018 | Consumer perceptions and corporate social responsibility: what we know so far. (2018). Alfakhri, Yazeed ; Nurunnabi, Mohammad. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0196-4. Full description at Econpapers || Download paper | 10 |
| 12 | 2008 | Determining the characteristics to profile the âgreenâ consumer: an exploratory approach. (2008). Raposo, Mário ; Arminda Finisterra do Paço, . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:129-140. Full description at Econpapers || Download paper | 10 |
| 13 | 2006 | Experience and satisfaction of visitors to museums and cultural exhibitions. (2006). Rojas, Maria ; Camarero, Maria . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:49-65. Full description at Econpapers || Download paper | 9 |
| 14 | 2017 | Role of celebrity in cause related marketing. (2017). Arasu, Senthil B ; Thamaraiselvan, N ; Inbaraj, Daniel J. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0176-0. Full description at Econpapers || Download paper | 9 |
| 15 | 2018 | Studentsâ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution. (2018). Lima, Vanda ; Ferreira, Marisa R ; Teixeira, Ana ; Correia, Aldina. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0199-1. Full description at Econpapers || Download paper | 9 |
| 16 | University social responsibility: a student base analysis in Brazil. (2016). Mainardes, Emerson ; Sanchez-Hernandez, Isabel M. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0158-7. Full description at Econpapers || Download paper | 8 | |
| 17 | 2020 | How to measure the impact of social innovation initiatives?. (2020). Benneworth, Paul ; Cunha, Jorge. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00240-4. Full description at Econpapers || Download paper | 8 |
| 18 | 2005 | Consumer values and fair-trade beliefs, attitudes and buying behaviour. (2005). Janssens, Wim ; Pelsmacker, Patrick ; Mielants, Caroline . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:2:p:50-69. Full description at Econpapers || Download paper | 8 |
| 19 | 2020 | Marketing social marketing theory to practitioners. (2020). Levit, Tatiana ; Cismaru, Magdalena. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00245-4. Full description at Econpapers || Download paper | 8 |
| 20 | 2020 | Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. (2020). Silva, Susana ; Duarte, Paulo ; Machado, Joana Cesar ; Martins, Carla. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-019-00237-z. Full description at Econpapers || Download paper | 7 |
| 21 | 2017 | Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives. (2017). Martin, Sebastian. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0154-y. Full description at Econpapers || Download paper | 7 |
| 22 | 2019 | Current students as university donors?: determinants in college studentsâ intentions to donate and share information about university crowdfunding efforts. (2019). Cho, Moonhee ; Lemon, Laura L ; Childers, Courtney C ; Levenshus, Abbey B. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-018-00217-9. Full description at Econpapers || Download paper | 7 |
| 23 | 2018 | Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. (2018). Gomes, Rita Ferreira ; Casais, Beatriz. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0215-5. Full description at Econpapers || Download paper | 7 |
| 24 | 2017 | Does corporate social responsibility contribute to strengthen brand equity? An empirical study. (2017). Bhattacharya, Subhajit. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0185-z. Full description at Econpapers || Download paper | 7 |
| 25 | 2019 | Place branding and place marketing: a contemporary analysis of the literature and usage of terminology. (2019). Panda, Rajeev Kumar ; Kumar, Navin. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00230-6. Full description at Econpapers || Download paper | 7 |
| 26 | 2018 | The moderating role of social themes in cause-related marketing advertisements. (2018). Natarajan, Thamaraiselvan ; Stephen, Gladys ; Kasilingam, Dharun Lingam ; Jublee, Daniel Inbaraj. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0208-4. Full description at Econpapers || Download paper | 6 |
| 27 | 2020 | Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. (2020). Thomas, Sujo ; Kureshi, Sonal. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00244-5. Full description at Econpapers || Download paper | 6 |
| 28 | 2006 | Why do managers give? Applying pro-social behaviour theory to understand firm giving. (2006). Valor, Carmen. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:1:p:17-28. Full description at Econpapers || Download paper | 6 |
| 29 | 2017 | Brand authenticity, its conceptualization, and its relevance to nonprofit marketing. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0177-z. Full description at Econpapers || Download paper | 6 |
| 30 | 2018 | Communicating green fashion across different cultures and geographical regions. (2018). Martinez, Luis F ; Dickenbrok, Corinna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0194-6. Full description at Econpapers || Download paper | 6 |
| 31 | 2020 | An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others. (2020). Jackson, Ralph W ; Grimes-Rose, Marsha ; Zboja, James J. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00260-5. Full description at Econpapers || Download paper | 6 |
| 32 | 2016 | Consumer responses to CSR in Indian banking sector. (2016). Rahman, Zillur ; Fatma, Mobin. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0146-3. Full description at Econpapers || Download paper | 6 |
| 33 | 2020 | Social innovation and social entrepreneurship: discovering origins, exploring current and future trends. (2020). Farinha, Luis ; Sebastio, Joo Renato ; Lopes, Joo ; Sampaio, Carlos. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-020-00243-6. Full description at Econpapers || Download paper | 6 |
| 34 | 2020 | Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention. (2020). Mainardes, Emerson ; Junior, Lindemberg Costa ; Silva, Leonilde Conceio ; Campagnaro, Arilda Magna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:3:d:10.1007_s12208-020-00251-6. Full description at Econpapers || Download paper | 5 |
| 35 | 2008 | Hidden economy in the rural regions of Bulgaria. (2008). Marinov, Anton. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:1:p:71-80. Full description at Econpapers || Download paper | 5 |
| 36 | 2018 | Exploring the communication effects of message framing of smoking cessation advertising on smokersâ mental processes. (2018). Yang, Dong Jenn. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0201-y. Full description at Econpapers || Download paper | 5 |
| 37 | 2005 | Estimation of median willingness to pay for a system of recreation areas. (2005). Rollins, Kimberly ; Dumitras, Diana . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:2:y:2005:i:1:p:73-84. Full description at Econpapers || Download paper | 5 |
| 38 | 2017 | Psychological distance and perceived consumer effectiveness in a cause-related marketing context. (2017). Runte, Mary ; Wiebe, Jeff ; Basil, Debra Z. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:2:d:10.1007_s12208-016-0170-y. Full description at Econpapers || Download paper | 5 |
| 39 | 2020 | How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers. (2020). Li, Cong ; Hong, Cheng. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00255-2. Full description at Econpapers || Download paper | 5 |
| 40 | 2019 | Investigating antecedents of social innovation in public sector using a service ecosystem lens. (2019). Parahoo, Sanjai K ; Al-Nakeeb, Ahmed A. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00229-z. Full description at Econpapers || Download paper | 5 |
| 41 | 2021 | An integrative approach to the nexus of brand loyalty and corporate social responsibility. (2021). Saini, Vinod Kumar ; Kataria, Sonia ; Yadav, Renu ; Kohli, Harpuneet ; Sharma, Ajay Kumar. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00277-4. Full description at Econpapers || Download paper | 5 |
| 42 | 2009 | Quality dimensions in the public sector: municipal services and citizenâs perception. (2009). Vaughan, Roger ; Gutierrezrodriguez, Pablo ; Burguete, Jose Vazquez ; Edwards, Jonathan. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:6:y:2009:i:1:p:75-90. Full description at Econpapers || Download paper | 5 |
| 43 | 2008 | Using discrete choice experiments to value health and health care. (2008). lvarez-Esteban, Ramon . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:201-203. Full description at Econpapers || Download paper | 5 |
| 44 | 2008 | Implications of stakeholder concept and market orientation in the US nonprofit arts context. (2008). Curtis, Kerry ; Hsieh, Jasper ; Smith, Anne. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:1:p:1-13. Full description at Econpapers || Download paper | 5 |
| 45 | 2021 | Addressing complex social problems with a multi-environmental stakeholder coalition. (2021). Wymer, Walter. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00279-2. Full description at Econpapers || Download paper | 5 |
| 46 | 2023 | Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. (2023). Chatterjee, Swetarupa ; Bhardwaj, Seema ; Sreen, Naman ; Chitnis, Asmita. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:2:d:10.1007_s12208-022-00346-2. Full description at Econpapers || Download paper | 4 |
| 47 | 2021 | Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention. (2021). Jridi, Kaouther ; Bakini, Fatma ; Chaabouni, Amel. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00262-3. Full description at Econpapers || Download paper | 4 |
| 48 | 2020 | Social innovation: a systematic literature review and future agenda research. (2020). Adro, Francisco ; Fernandes, Cristina I. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00241-3. Full description at Econpapers || Download paper | 4 |
| 49 | 2018 | Increasing charitable donation intentions with preliminary importance ratings. (2018). James, Russell N. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:3:d:10.1007_s12208-018-0206-6. Full description at Econpapers || Download paper | 4 |
| 50 | 2021 | A cross-cultural comparison of millennialsâ engagement with and donation to nonprofits: a hybrid U&G and TAM framework. (2021). Awad, Manar ; Florenthal, Bela. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:4:d:10.1007_s12208-021-00292-5. Full description at Econpapers || Download paper | 4 |
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2019 | Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. (2019). Singh, Shiwangi ; Dhir, Sanjay. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00233-3. Full description at Econpapers || Download paper | 8 |
| 2 | 2020 | How to measure the impact of social innovation initiatives?. (2020). Benneworth, Paul ; Cunha, Jorge. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00240-4. Full description at Econpapers || Download paper | 7 |
| 3 | 2017 | Consumersâ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention. (2017). Shukla, Yupal S ; Patel, Jayesh D ; Gadhavi, Dharmesh D. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:1:d:10.1007_s12208-016-0151-1. Full description at Econpapers || Download paper | 6 |
| 4 | 2016 | Place branding research: a thematic review and future research agenda. (2016). Rahman, Zillur ; Acharya, Alok. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:13:y:2016:i:3:d:10.1007_s12208-015-0150-7. Full description at Econpapers || Download paper | 5 |
| 5 | 2024 | Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach. (2024). Pandey, Prasant Kumar ; Bajpai, Naval ; Tiwari, Abhijeet V. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:2:d:10.1007_s12208-023-00392-4. Full description at Econpapers || Download paper | 4 |
| 6 | 2006 | Motivations to volunteer: The role of altruism. (2006). Toncar, Mark ; Fawcett, Jeffrey ; Reid, Jane ; Burns, David ; Anderson, Cynthia . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:3:y:2006:i:2:p:79-91. Full description at Econpapers || Download paper | 4 |
| 7 | 2019 | Place branding and place marketing: a contemporary analysis of the literature and usage of terminology. (2019). Panda, Rajeev Kumar ; Kumar, Navin. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00230-6. Full description at Econpapers || Download paper | 4 |
| 8 | 2021 | An integrative approach to the nexus of brand loyalty and corporate social responsibility. (2021). Saini, Vinod Kumar ; Kataria, Sonia ; Yadav, Renu ; Kohli, Harpuneet ; Sharma, Ajay Kumar. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:3:d:10.1007_s12208-021-00277-4. Full description at Econpapers || Download paper | 4 |
| 9 | 2020 | Marketing social marketing theory to practitioners. (2020). Levit, Tatiana ; Cismaru, Magdalena. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00245-4. Full description at Econpapers || Download paper | 4 |
| 10 | 2023 | Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. (2023). Chatterjee, Swetarupa ; Bhardwaj, Seema ; Sreen, Naman ; Chitnis, Asmita. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:2:d:10.1007_s12208-022-00346-2. Full description at Econpapers || Download paper | 4 |
| 11 | 2023 | Cause-related marketing: a systematic review of the literature. (2023). Galan-Ladero, Mercedes M ; Bhatti, Hina Yaqub ; Galera-Casquet, Clementina. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:1:d:10.1007_s12208-021-00326-y. Full description at Econpapers || Download paper | 4 |
| 12 | 2024 | Pro-environmental behaviours of generation Z: A cross-cultural approach. (2024). Ruiz-Molina, Maria-Eugenia ; Juma-Michilena, Israel-Javier ; Belda-Miquel, Sergio ; Gil-Saura, Irene. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:3:d:10.1007_s12208-024-00395-9. Full description at Econpapers || Download paper | 4 |
| 13 | 2022 | Would you like to donate your reward points today? Mental accounting and checkout charity. (2022). Han, Min Chung. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:19:y:2022:i:3:d:10.1007_s12208-021-00315-1. Full description at Econpapers || Download paper | 3 |
| 14 | 2020 | Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. (2020). Silva, Susana ; Duarte, Paulo ; Machado, Joana Cesar ; Martins, Carla. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-019-00237-z. Full description at Econpapers || Download paper | 3 |
| 15 | 2023 | Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review. (2023). Pinto, Olavo ; Casais, Beatriz. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00375-5. Full description at Econpapers || Download paper | 3 |
| 16 | 2022 | Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context. (2022). Chatterjee, Swetarupa ; Sadarangani, Pradip H ; Sreen, Naman ; Rana, Jyoti ; Dhir, Amandeep. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:19:y:2022:i:4:d:10.1007_s12208-021-00288-1. Full description at Econpapers || Download paper | 3 |
| 17 | 2020 | Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. (2020). Thomas, Sujo ; Kureshi, Sonal. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:2:d:10.1007_s12208-020-00244-5. Full description at Econpapers || Download paper | 3 |
| 18 | 2017 | Brand authenticity, its conceptualization, and its relevance to nonprofit marketing. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0177-z. Full description at Econpapers || Download paper | 2 |
| 19 | 2020 | Social innovation: a systematic literature review and future agenda research. (2020). Adro, Francisco ; Fernandes, Cristina I. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:1:d:10.1007_s12208-019-00241-3. Full description at Econpapers || Download paper | 2 |
| 20 | 2018 | Studentsâ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution. (2018). Lima, Vanda ; Ferreira, Marisa R ; Teixeira, Ana ; Correia, Aldina. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0199-1. Full description at Econpapers || Download paper | 2 |
| 21 | 2023 | Socially conscious consumer behavior: the role of ethical self-identity and priming. (2023). Hanel, Vanessa ; Basil, Debra Z. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:2:d:10.1007_s12208-022-00348-0. Full description at Econpapers || Download paper | 2 |
| 22 | 2023 | The role of social marketing in achieving the planet sustainable development goals (SDGs). (2023). Rodriguez-Sanchez, Carla. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00385-3. Full description at Econpapers || Download paper | 2 |
| 23 | 2022 | Examining the impact of differing guilt advertising appeals among the Generation Z cohort. (2022). Bauer, Steven ; Conlin, Ronald. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:19:y:2022:i:2:d:10.1007_s12208-021-00304-4. Full description at Econpapers || Download paper | 2 |
| 24 | 2023 | A human-to-human approach to social marketing for sustainability and development. (2023). Rivera, Reynaldo G. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00377-3. Full description at Econpapers || Download paper | 2 |
| 25 | 2017 | Place branding & place marketing 1976â2016: A multidisciplinary literature review. (2017). Vuignier, Renaud. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0181-3. Full description at Econpapers || Download paper | 2 |
| 26 | 2019 | The impact of choice factors on international studentsâ loyalty mediated by satisfaction. (2019). Alves, Helena ; Amaro, Dina Maria ; Ascenso, Alzira Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:16:y:2019:i:2:d:10.1007_s12208-019-00228-0. Full description at Econpapers || Download paper | 2 |
| 27 | 2024 | Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt. (2024). Singh, Sapna. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:1:d:10.1007_s12208-022-00363-1. Full description at Econpapers || Download paper | 2 |
| 28 | 2023 | The influence of cause-related marketing campaign structural elements on consumersâ cognitive and affective attitudes and purchase intention. (2023). Terblanche, Nic S ; Eck, Debbie Human-Van ; Boshoff, Christo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:1:d:10.1007_s12208-022-00338-2. Full description at Econpapers || Download paper | 2 |
| 29 | 2017 | The relevance of cause-related marketing to post-purchase guilt alleviation. (2017). Silva, Susana ; Martins, Carla Carvalho. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:4:d:10.1007_s12208-017-0183-1. Full description at Econpapers || Download paper | 2 |
| 30 | 2020 | Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement. (2020). Kim, Jihye ; Ju, Hyun. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:3:d:10.1007_s12208-020-00247-2. Full description at Econpapers || Download paper | 2 |
| 31 | 2020 | An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others. (2020). Jackson, Ralph W ; Grimes-Rose, Marsha ; Zboja, James J. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00260-5. Full description at Econpapers || Download paper | 2 |
| 32 | 2008 | Determining the characteristics to profile the âgreenâ consumer: an exploratory approach. (2008). Raposo, Mário ; Arminda Finisterra do Paço, . In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:5:y:2008:i:2:p:129-140. Full description at Econpapers || Download paper | 2 |
| 33 | 2023 | Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach. (2023). Rahman, Zillur ; Patil, Tejaswi. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:2:d:10.1007_s12208-022-00347-1. Full description at Econpapers || Download paper | 2 |
| 34 | 2021 | Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention. (2021). Jridi, Kaouther ; Bakini, Fatma ; Chaabouni, Amel. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:18:y:2021:i:1:d:10.1007_s12208-020-00262-3. Full description at Econpapers || Download paper | 2 |
| 35 | 2023 | Social marketingâs relevance in helping the United Nations attain its SDGs. (2023). Wymer, Walter. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00368-4. Full description at Econpapers || Download paper | 2 |
| 36 | 2023 | Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations. (2023). Marques, Susana ; Galan-Ladero, Mercedes M ; Sarmento, Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00381-7. Full description at Econpapers || Download paper | 2 |
| 37 | 2017 | Role of celebrity in cause related marketing. (2017). Arasu, Senthil B ; Thamaraiselvan, N ; Inbaraj, Daniel J. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0176-0. Full description at Econpapers || Download paper | 2 |
| 38 | 2022 | Social media capital and civic engagement: Does type of connection matter?. (2022). Lee, Young-Joo. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:19:y:2022:i:1:d:10.1007_s12208-021-00300-8. Full description at Econpapers || Download paper | 2 |
| Year | Title | |
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| 2025 | Public sector marketing: a systematic literature review and research agenda. (2025). Ardigo, Juliane Pierri ; Santos, Aline Regina ; Vasques, Anderson Sasaki. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:1:d:10.1007_s12208-024-00424-7. Full description at Econpapers || Download paper | |
| 2025 | Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects. (2025). Yadav, Shashi ; Koushik, Kanishk ; Sarkar, Madhulika P. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00622-7. Full description at Econpapers || Download paper | |
| 2025 | An Investigation into the Formation of Touristsâ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation. (2025). Chi, Xiaoting ; Ahn, Young-Joo ; Cheng, Xin ; Lin, Yuhao ; Zheng, Xinjie. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:4:p:1422-:d:1587227. Full description at Econpapers || Download paper | |
| 2025 | Exploring Determinants of and Barriers to Climate-Smart Agricultural Technologies Adoption in Chinese Cooperatives: A Hybrid Study. (2025). Zailani, Suhaiza ; Peng, Yanhong ; Mao, Zebing ; Chen, Jun ; Feng, Xiaoxue. In: Agriculture. RePEc:gam:jagris:v:15:y:2025:i:9:p:1005-:d:1650112. Full description at Econpapers || Download paper | |
| 2025 | Insights into ChatGPT adoption (or resistance) in research practices: The behavioral reasoning perspective. (2025). Usman, Hafiz Muhammad ; Ashraf, Aqsa ; Yuan, Jingbo ; Al-Waqfi, Mohammed. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:215:y:2025:i:c:s0040162525000782. Full description at Econpapers || Download paper | |
| 2025 | When Mindful Consumption Meets Green Purchase Intention: Empirical Evidence on How a Mindful Mindset Influences Tourists. (2025). Ji, Dongyi ; Pongsakornrungsilp, Siwarit ; Kumar, Vikas. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:3:p:1266-:d:1583644. Full description at Econpapers || Download paper | |
| 2025 | Performance analysis and scientific mapping of the literature on political marketing and brand: a systematic review. (2025). An, Jiyoon. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:2:d:10.1007_s12208-025-00430-3. Full description at Econpapers || Download paper | |
| 2025 | The nexus of scarcity and donation: exploring the interplay of construal of resources, well-being, trust, and efficacy in nonprofit fundraising. (2025). Ayar, Bahadir ; Burnaz, Huriye Ebnem. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:2:d:10.1007_s12208-025-00429-w. Full description at Econpapers || Download paper | |
| 2025 | Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature. (2025). Sukumaran, Likhil ; Majhi, Ritanjali. In: Management Review Quarterly. RePEc:spr:manrev:v:75:y:2025:i:2:d:10.1007_s11301-024-00415-2. Full description at Econpapers || Download paper | |
| 2025 | When good meets fashion brand: from cause-related marketing to Gen Z loyalty. (2025). Mersni, Soumaya ; Najjar, Hechmi. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:2:d:10.1007_s12208-024-00423-8. Full description at Econpapers || Download paper | |
| 2025 | Countering activism from CSR beneficiaries: a typology of strategic responses for firms. (2025). Ramirez, Edward ; Mahimkar, Amit. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:1:d:10.1007_s12208-024-00422-9. Full description at Econpapers || Download paper | |
| 2025 | Mapping the intersection of digitalization and social entrepreneurship: a systematic literature review using the TCCM framework. (2025). Kaur, Amandeep ; Pathak, Satyam. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00565-z. Full description at Econpapers || Download paper | |
| 2025 | The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population. (2025). Sousa, Bruno Barbosa ; Arantes, Luzia. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:1:p:305-:d:1559580. Full description at Econpapers || Download paper | |
| 2025 | Marketing analytics research for the better good: thoughts and ideas. (2025). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-025-00386-7. Full description at Econpapers || Download paper | |
| 2025 | Sustainable Consumption Intentions Among Portuguese University Students: A Multidimensional Perspective. (2025). Cardoso, Antnio ; Oliveira, Isabel ; Figueiredo, Jorge ; Pereira, Manuel Sousa ; Silva, Amndio. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:17:p:7569-:d:1729945. Full description at Econpapers || Download paper | |
| 2025 | The Convergence of the Fourth Sector and Generation Zâs Biospheric Values: A Regional Empirical Case Study in Spain. (2025). Guerrero-Cceres, Jos Mara ; Rodriguez-Rivero, Edilberto ; Rabazo-Martn, Aurora ; Snchez-Hernndez, Mara Isabel. In: World. RePEc:gam:jworld:v:6:y:2025:i:2:p:83-:d:1672538. Full description at Econpapers || Download paper | |
| 2025 | From Sustainable Tourism to Social Engagement: A Value-Belief-Norm Approach to the Roles of Environmental Knowledge, Eco-Destination Image, and Biospheric Value. (2025). Alashiq, Sana ; Aljuhmani, Hasan Yousef. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:10:p:4353-:d:1653688. Full description at Econpapers || Download paper | |
| 2025 | Behavioral Expectations of Business School Students Concerning Extreme Climate Events: Regional Insights and Implications for Southeast Europe. (2025). Alfirevi, Nika ; Renduli, Darko ; Ka, Sonja Mlaker. In: World. RePEc:gam:jworld:v:6:y:2025:i:1:p:33-:d:1603890. Full description at Econpapers || Download paper | |
| 2025 | Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework. (2025). , Garima ; Grover, Karan. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:1:d:10.1007_s12208-024-00415-8. Full description at Econpapers || Download paper | |
| 2025 | How allusion enhances consumer response to hope appeals in health messaging. (2025). Huhmann, Bruce ; Albinsson, Pia A ; Burman, Bidisha. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000608. Full description at Econpapers || Download paper | |
| 2025 | Can Incentives Ensure the Social Sustainability of Blood Donation? Insights from a Romanian Higher Education Institution. (2025). Popa-Velea, Ovidiu ; Perju-Mitran, Alexandra ; Gheorghe, Consuela-Mdlina. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:8:p:3637-:d:1636861. Full description at Econpapers || Download paper | |
| 2025 | Analytic induction: A novel approach in entrepreneurship. (2025). Skorodziyevskiy, Vitaliy ; Farrell, Matthew ; Willis, Chris H. In: Journal of Business Venturing Insights. RePEc:eee:jobuve:v:23:y:2025:i:c:s2352673425000149. Full description at Econpapers || Download paper | |
| 2025 | Exploring Sustainability Dynamics in Chinese Folk Belief Consumer Behavior: A Quintuple Innovation Helix Approach. (2025). Wang, Kuo-Yan ; Yu, Jing ; Chau, Ka-Yin ; Chen, Jinchao. In: Journal of the Knowledge Economy. RePEc:spr:jknowl:v:16:y:2025:i:1:d:10.1007_s13132-024-02004-w. Full description at Econpapers || Download paper | |
| 2025 | Enhancing ethical food consumption: the impact of information framing on consumer preferences. (2025). Caracciolo, Francesco ; Borsellino, Valeria ; Galati, Antonino ; Schimmenti, Emanuele ; Mirabella, Claudio. In: Agricultural and Food Economics. RePEc:spr:agfoec:v:13:y:2025:i:1:d:10.1186_s40100-025-00371-9. Full description at Econpapers || Download paper | |
| 2025 | Visitor Attitudes on Motivational Dimensions in Consuming Local Foods in an Emerging Tourist Destination: The Case of Cali, Colombia. (2025). Aguilar-Collazos, Paola A ; Zuiga-Collazos, Alexander ; Harrill, Rich ; Castillo-Palacio, Marysol. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:3:p:1190-:d:1581930. Full description at Econpapers || Download paper |
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| 2024 | CIRCULAR ECONOMY: A NECESSARY APPROACH FOR LONG TERM SUSTAINABLE ECONOMIC DEVELOPMENT. (2024). Pceil, Ioan ; Radu, Emilia. In: Management Research and Practice. RePEc:rom:mrpase:v:16:y:2024:i:4:p:26-35. Full description at Econpapers || Download paper | |
| 2024 | Institutional trust as a driver of product boycotts in Europe. (2024). Jesus-Silva, Natacha ; Mata, Fernando ; Baptista, Nuno ; Dos-Santos, Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00413-w. Full description at Econpapers || Download paper | |
| 2024 | Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal. (2024). Tang, Yanru ; Song, Jiehang ; Zheng, Chundong ; Wang, Han. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:21:y:2024:i:4:d:10.1007_s12208-024-00414-9. Full description at Econpapers || Download paper |
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| 2023 | Understanding how virtuous lenders encourage support for peer-to-peer platformsâ prosocial initiatives. (2023). Filieri, Raffaele ; Garcia, Marta Nieto ; Pino, Giovanni ; Viglia, Giampaolo ; Peluso, Alessandro M. In: Journal of Business Research. RePEc:eee:jbrese:v:168:y:2023:i:c:s0148296323006100. Full description at Econpapers || Download paper | |
| 2023 | Solving the Problem of Reducing the Audiencesâ Favor toward an Educational Institution by Using a Combination of Hard and Soft Operations Research Approaches. (2023). Xu, Wenjing ; Edalatpanah, Seyyed Ahmad ; Sorourkhah, Ali. In: Mathematics. RePEc:gam:jmathe:v:11:y:2023:i:18:p:3815-:d:1233529. Full description at Econpapers || Download paper | |
| 2023 | Understanding how virtuous lenders encourage support for peer-to-peer platformsâ prosocial initiatives. (2023). Filieri, R ; Garcia, Nieto M ; Viglia, G ; Pino, G ; Peluso, A. In: Post-Print. RePEc:hal:journl:hal-04248928. Full description at Econpapers || Download paper | |
| 2023 | Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations. (2023). Marques, Susana ; Galan-Ladero, Mercedes M ; Sarmento, Maria. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00381-7. Full description at Econpapers || Download paper |
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