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Review of Marketing Science / De Gruyter

Citation Profile [Updated: 2026-03-14 21:09:38]
5 Years H Index
6
Impact Factor (IF)
0
5 Years IF
0.02
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2003 0 0.43 0 0 6 6 15 1 0 0 0 0 0.21
2004 0 0.47 0 0 16 22 17 1 6 6 0 0 0.21
2005 0.09 0.51 0.11 0.09 6 28 1 3 4 22 2 22 2 0 0 0.23
2006 0.05 0.49 0.21 0.11 6 34 19 6 11 22 1 28 3 0 1 0.17 0.22
2007 0.25 0.44 0.12 0.15 8 42 38 5 16 12 3 34 5 0 0 0.2
2008 0.07 0.47 0.16 0.1 2 44 3 7 23 14 1 42 4 0 0 0.22
2009 0 0.46 0.06 0.03 10 54 4 3 26 10 38 1 0 0 0.23
2010 0.08 0.46 0.18 0.13 14 68 26 12 38 12 1 32 4 0 0 0.2
2011 0 0.51 0.14 0.18 2 70 0 10 48 24 40 7 0 0 0.23
2012 0.13 0.5 0.18 0.06 4 74 6 13 61 16 2 36 2 1 7.7 1 0.25 0.21
2013 0 0.54 0.18 0.09 2 76 0 14 75 6 32 3 0 0 0.24
2014 0.33 0.53 0.25 0.25 1 77 0 19 94 6 2 32 8 0 0 0.22
2015 0 0.52 0.26 0.26 3 80 0 21 115 3 23 6 0 0 0.22
2016 0 0.5 0.18 0.25 3 83 0 15 130 4 12 3 0 0 0.2
2017 0 0.52 0.14 0 2 85 0 12 142 6 13 0 0 0.21
2018 0 0.53 0.06 0 5 90 0 5 147 5 11 0 0 0.22
2019 0 0.54 0.04 0.07 9 99 1 4 151 7 14 1 0 0 0.21
2020 0 0.64 0.06 0 7 106 0 6 157 14 22 0 0 0.3
2021 0 0.74 0.02 0 7 113 0 2 159 16 26 0 0 0.27
2022 0 0.73 0.05 0.03 10 123 0 6 165 14 30 1 0 0 0.22
2023 0 0.69 0.02 0 13 136 0 3 168 17 38 0 0 0.2
2024 0.04 0.81 0.03 0.04 12 148 0 4 172 23 1 46 2 0 0 0.23
2025 0 0.04 0.02 15 163 0 6 178 25 49 1 0 0
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12007Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding. (2007). Rousu Matthew C., ; Jayson, Lusk ; Corinne, Alexander. In: Review of Marketing Science. RePEc:bpj:revmkt:v:5:y:2007:i:1:p:1-32:n:2.

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31
22010Kish: Where Customers Pay As They Wish. (2010). Spann, Martin ; Martin, Spann ; Ju-Young, Kim. In: Review of Marketing Science. RePEc:bpj:revmkt:v:8:y:2010:i:2:p:1-14:n:3.

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27
32006Magazines and their Companion Websites: Competing Outlet Channels?. (2006). Kaiser, Ulrich ; Ulrich, Kaiser. In: Review of Marketing Science. RePEc:bpj:revmkt:v:4:y:2006:i:1:p:1-26:n:3.

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17
42007Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding. (2007). Lusk, Jayson ; Matthew, Rousu ; Corinne, Alexander. In: Review of Marketing Science. RePEc:bpj:revmkt:v:5:y:2007:i:1:p:32:n:4.

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10
52003The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment. (2003). Scott, Neslin ; Praveen, Kopalle. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:1-41:n:3.

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8
62003Measuring National Brands Equity over Store Brands. (2003). Raj, Sethuraman. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:1-28:n:1.

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7
72004Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry. (2004). Ashutosh, Prasad ; Vijay, Mahajan ; Bart, Bronnenberg . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-20:n:4.

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6
82007The Effect of Variability in Price on Consumer Brand Choice. (2007). He, Zhang ; Murthi B. P. S., ; Ernan, Haruvy. In: Review of Marketing Science. RePEc:bpj:revmkt:v:5:y:2007:i:1:p:1-26:n:4.

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5
92012The Unbundling of Advertising Agency Services: An Economic Analysis. (2012). Davis, James ; Arzaghi, Mohammad ; Silk Alvin J., ; Davis James C., ; Berndt Ernst R., ; Mohammad, Arzaghi. In: Review of Marketing Science. RePEc:bpj:revmkt:v:10:y:2012:i:1:p:1-55:n:4.

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5
102003Measuring National Brands Equity over Store Brands. (2003). Raj, Sethuraman. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:28:n:2.

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5
112008Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model. (2008). Guiomar, Martin-Herran ; Salma, Karray. In: Review of Marketing Science. RePEc:bpj:revmkt:v:6:y:2008:i:1:p:1-39:n:1.

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4
122003The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment. (2003). Scott, Neslin ; Praveen, Kopalle. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:41:n:1.

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4
132004Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry. (2004). Ashutosh, Prasad ; Vijay, Mahajan ; Bart, Bronnenberg . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:20:n:3.

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4
142004Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test. (2004). Png Ivan P. L., ; Lee Sang-Yong T., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-22:n:7.

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4
152004Long-term Profit Impact Of Integrated Marketing Communications Program. (2004). Kalyan, Raman ; Prasad, Naik. In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:23:n:2.

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3
162004Long-term Profit Impact Of Integrated Marketing Communications Program. (2004). Kalyan, Raman ; Naik Prasad A., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-23:n:5.

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3
172006Magazines and their Companion Websites: Competing Outlet Channels?. (2006). Ulrich, Kaiser. In: Review of Marketing Science. RePEc:bpj:revmkt:v:4:y:2006:i:1:p:-:n:2.

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3
182004Durable Good, Extended Warranty and Channel Coordination. (2004). Paddy, Padmanabhan ; Preyas, Desai. In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:25:n:7.

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2
192004Durable Good, Extended Warranty and Channel Coordination. (2004). Paddy, Padmanabhan ; Preyas, Desai. In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-25:n:2.

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2
202006Store Brand Strength. (2006). Rajeev, Tyagi. In: Review of Marketing Science. RePEc:bpj:revmkt:v:4:y:2006:i:1:p:-:n:3.

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2
212009Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights. (2009). Michis, Antonis ; Antonis, Michis. In: Review of Marketing Science. RePEc:bpj:revmkt:v:7:y:2009:i:1:p:43:n:1.

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2
222009Quality, Sunk Costs and Competition. (2009). marette, stéphan ; Crespi, John ; Stephan, Marette ; John, Crespi. In: Review of Marketing Science. RePEc:bpj:revmkt:v:7:y:2009:i:1:p:36:n:2.

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2
232005Modeling Selectivity in Households Purchase Quantity Outcomes: A Count Data Approach. (2005). Qin, Zhang ; Seetharaman P. B., ; Chakravarthi, Narasimhan. In: Review of Marketing Science. RePEc:bpj:revmkt:v:3:y:2005:i:1:p:1-21:n:3.

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2
242012Competitive Effects of Mass Customization. (2012). Loginova, Oksana. In: Review of Marketing Science. RePEc:bpj:revmkt:v:10:y:2012:i:1:n:3.

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2
252004Holding Company Cost Economies in the Global Advertising and Marketing Services Business. (2004). Silk Alvin J., ; Berndt Ernst R., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-51:n:6.

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2
262004Holding Company Cost Economies in the Global Advertising and Marketing Services Business. (2004). Alvin, Silk ; Ernst, Berndt. In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:51:n:5.

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2
272009Quality, Sunk Costs and Competition. (2009). Stephan, Marette ; Crespi John M., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:7:y:2009:i:1:p:1-36:n:4.

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2
282023Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP. (2023). Elham, Sekandari ; Iman, Aghaei. In: Review of Marketing Science. RePEc:bpj:revmkt:v:21:y:2023:i:1:p:271-294:n:8.

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1
292010Kish: Where Customers Pay As They Wish. (2010). Martin, Spann ; Ju-Young, Kim. In: Review of Marketing Science. RePEc:bpj:revmkt:v:8:y:2010:i:2:p:-:n:2.

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1
302016Spillovers in Attribute Advertising. (2016). Schmeiser, Steven ; Steven, Schmeiser . In: Review of Marketing Science. RePEc:bpj:revmkt:v:14:y:2016:i:1:p:69-87:n:2.

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1
312009The Privacy Paradox: The Case of Secondary Disclosure. (2009). Joseph, Phelps ; Giles, D'Souza. In: Review of Marketing Science. RePEc:bpj:revmkt:v:7:y:2009:i:1:p:1-31:n:1.

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1
322022Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences. (2022). Broeder, Peter ; Peter, Broeder. In: Review of Marketing Science. RePEc:bpj:revmkt:v:20:y:2022:i:1:p:21-36:n:7.

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1
332006An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony. (2006). John, Wiorkowski ; Victoria, Gylys. In: Review of Marketing Science. RePEc:bpj:revmkt:v:4:y:2006:i:1:p:1-41:n:1.

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1
342003Competitive Entry and Pricing Responses to Product Innovation. (2003). Pradeep, Chintagunta ; Barry, Bayus. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:1-26:n:2.

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1
352019Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis. (2019). Andrei, Strijnev ; Seethu, Seetharaman ; Nina, Baranchuk. In: Review of Marketing Science. RePEc:bpj:revmkt:v:17:y:2019:i:1:p:81-116:n:4.

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1
362009The Privacy Paradox: The Case of Secondary Disclosure. (2009). Joseph, Phelps ; Giles, D'Souza. In: Review of Marketing Science. RePEc:bpj:revmkt:v:7:y:2009:i:1:p:31:n:4.

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1
372012The Internalization of Advertising Services: An Inter-Industry Analysis. (2012). Silk Alvin J., ; Michael Steven C., ; Sharon, Horsky . In: Review of Marketing Science. RePEc:bpj:revmkt:v:10:y:2012:i:1:n:2.

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1
382007The Effect of Variability in Price on Consumer Brand Choice. (2007). Haruvy, Ernan ; He, Zhang ; Ernan, Haruvy. In: Review of Marketing Science. RePEc:bpj:revmkt:v:5:y:2007:i:1:p:26:n:1.

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1
392003Competitive Entry and Pricing Responses to Product Innovation. (2003). Chintagunta, Pradeep ; Pradeep, Chintagunta ; Barry, Bayus. In: Review of Marketing Science. RePEc:bpj:revmkt:v:1:y:2003:i:1:p:26:n:3.

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1
402004Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior. (2004). Ulrich, Menzefricke ; Gyo, Kim Jin ; Feinberg Fred M., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:2:y:2004:i:1:p:1-41:n:1.

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1
412006Store Brand Strength. (2006). Tyagi Rajeev K., . In: Review of Marketing Science. RePEc:bpj:revmkt:v:4:y:2006:i:1:p:1-18:n:2.

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1
422019Strategic Remanufacturing under Competition. (2019). Sethi, Suresh ; Suresh, Sethi ; Ashutosh, Prasad ; Zhongwen, MA. In: Review of Marketing Science. RePEc:bpj:revmkt:v:16:y:2019:i:1:p:85-107:n:5.

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1
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12007Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding. (2007). Lusk, Jayson ; Matthew, Rousu ; Corinne, Alexander. In: Review of Marketing Science. RePEc:bpj:revmkt:v:5:y:2007:i:1:p:32:n:4.

Full description at Econpapers || Download paper

3
Citing documents used to compute impact factor:
YearTitle
Recent citations