Journal of Brand Management / Palgrave Macmillan
Citation Profile [Updated: 2026-03-14 21:09:38]
5 Years H Index
19
Impact Factor (IF)
0.68
5 Years IF
0.65
Data available in this
report
[Raw
data] [50 most cited papers]
[50 most relevant papers]
[cites used to compute IF]
[Recent
citations ][Frequent citing
series ] [more data in
EconPapers]
[
trace new citations] [Missing
citations? Add them now]
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Main indicators
Raw Data
| IF | AIF | CIF | IF5 | DOC | CDO | CIT | NCI | CCU | D2Y | C2Y | D5Y | C5Y | SC | %SC | CiY | II | AII | |
| 2016 | 0 | 0.5 | 0.93 | 0 | 43 | 43 | 312 | 40 | 40 | 0 | 0 | 40 | 100 | 40 | 0.93 | 0.2 | ||
| 2017 | 0.28 | 0.52 | 0.65 | 0.28 | 41 | 84 | 259 | 55 | 95 | 43 | 12 | 43 | 12 | 48 | 87.3 | 41 | 1 | 0.21 |
| 2018 | 0.54 | 0.53 | 0.93 | 0.54 | 47 | 131 | 291 | 122 | 217 | 84 | 45 | 84 | 45 | 81 | 66.4 | 52 | 1.11 | 0.22 |
| 2019 | 0.4 | 0.54 | 0.75 | 0.47 | 52 | 183 | 271 | 137 | 354 | 88 | 35 | 131 | 62 | 84 | 61.3 | 54 | 1.04 | 0.21 |
| 2020 | 0.69 | 0.64 | 1.07 | 0.75 | 46 | 229 | 244 | 245 | 599 | 99 | 68 | 183 | 138 | 112 | 45.7 | 50 | 1.09 | 0.3 |
| 2021 | 0.7 | 0.74 | 1.01 | 0.74 | 42 | 271 | 204 | 273 | 872 | 98 | 69 | 229 | 169 | 78 | 28.6 | 17 | 0.4 | 0.27 |
| 2022 | 0.95 | 0.73 | 1.04 | 0.85 | 39 | 310 | 81 | 323 | 1195 | 88 | 84 | 228 | 194 | 68 | 21.1 | 5 | 0.13 | 0.22 |
| 2023 | 0.78 | 0.69 | 1.05 | 0.87 | 37 | 347 | 49 | 365 | 1560 | 81 | 63 | 226 | 196 | 81 | 22.2 | 4 | 0.11 | 0.2 |
| 2024 | 0.62 | 0.81 | 0.98 | 0.76 | 36 | 383 | 32 | 377 | 1937 | 76 | 47 | 216 | 165 | 113 | 30 | 12 | 0.33 | 0.23 |
| 2025 | 0.68 | 0.74 | 0.65 | 38 | 421 | 0 | 310 | 2247 | 73 | 50 | 200 | 130 | 81 | 26.1 | 1 | 0.03 |
| IF: | Two years Impact Factor: C2Y / D2Y |
| AIF: | Average Impact Factor for all series in RePEc in year y |
| CIF: | Cumulative impact factor |
| IF5: | Five years Impact Factor: C5Y / D5Y |
| DOC: | Number of documents published in year y |
| CDO: | Cumulative number of documents published until year y |
| CIT: | Number of citations to papers published in year y |
| NCI: | Number of citations in year y |
| CCU: | Cumulative number of citations to papers published until year y |
| D2Y: | Number of articles published in y-1 plus y-2 |
| C2Y: | Cites in y to articles published in y-1 plus y-2 |
| D5Y: | Number of articles published in y-1 until y-5 |
| C5Y: | Cites in y to articles published in y-1 until y-5 |
| SC: | selft citations in y to articles published in y-1 plus y-2 |
| %SC: | Percentage of selft citations in y to articles published in y-1 plus y-2 |
| CiY: | Cites in year y to documents published in year y |
| II: | Immediacy Index: CiY / Documents. |
| AII: | Average Immediacy Index for series in RePEc in year y |
50 most cited documents in this series
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Baalbaki, Sally ; Guzman, Francisco. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 48 |
| 2 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; France, Cassandra ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 43 |
| 3 | 2017 | Consumerâbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 39 |
| 4 | 2018 | Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 38 |
| 5 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 35 |
| 6 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 27 |
| 7 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Kapferer, Jean-Noel ; Michaut-Denizeau, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 25 |
| 8 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 24 |
| 9 | 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. (2016). Burghausen, Mario ; Santos, Fernando Pinto. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:1:d:10.1057_bm.2015.48. Full description at Econpapers || Download paper | 24 |
| 10 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Moise, Mihaela Simona ; Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 23 |
| 11 | 2017 | Antecedents and outcomes of brand experience: an empirical study. (2017). Fatma, Mobin ; Khan, Imran. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0040-x. Full description at Econpapers || Download paper | 23 |
| 12 | 2016 | The progression of brand orientation literature in twenty years: A systematic literature review. (2016). Anees-Ur, Muhammad ; Hossain, Mokter ; Wong, Ho Yin. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0008-2. Full description at Econpapers || Download paper | 22 |
| 13 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Nobre, Helena ; Ferreira, Andre. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 22 |
| 14 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Hur, Won-Moo ; Moon, Tae-Won ; Kim, Hanna. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 22 |
| 15 | 2018 | 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0083-z. Full description at Econpapers || Download paper | 21 |
| 16 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Wang, Pengji ; Thirumaran, K ; Adegbite, Emmanuel ; Wong, Caroline ; Kendall, Wesley ; Lu, Qinye. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 20 |
| 17 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rahman, Mahabubur ; Rodriguez-Serrano, Angeles M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 20 |
| 18 | 2020 | Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2. Full description at Econpapers || Download paper | 20 |
| 19 | 2019 | A cultural approach to brand equity: the role of brand mianzi and brand popularity in China. (2019). Lin, Zhi Bin ; Dantone, Simona ; Filieri, Raffaele ; Chatzopoulou, Elena. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0137-x. Full description at Econpapers || Download paper | 19 |
| 20 | 2018 | Determinants of brand performance: the role of internal branding. (2018). Iyer, Pramod ; Paswan, Audhesh ; Davari, Arezoo. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0097-1. Full description at Econpapers || Download paper | 19 |
| 21 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 19 |
| 22 | 2020 | The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3. Full description at Econpapers || Download paper | 18 |
| 23 | 2016 | Motivations to interact with brands on Facebook â Towards a typology of consumerâbrand interactions. (2016). Azar, Salim L ; Vacas-De, Leonor ; Machado, Joana Cesar ; Mendes, Ana. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3. Full description at Econpapers || Download paper | 18 |
| 24 | 2019 | Contextualising social capital in online brand communities. (2019). Meek, Stephanie ; Ryan, Maria M ; Ogilvie, Madeleine ; Lambert, Claire. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3. Full description at Econpapers || Download paper | 17 |
| 25 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Liu, Sindy ; Perry, Patsy ; Gadzinski, Gregory. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 17 |
| 26 | 2016 | The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators. (2016). Rahman, Zillur ; Kamboj, Shampy. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0002-8. Full description at Econpapers || Download paper | 16 |
| 27 | 2018 | Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y. Full description at Econpapers || Download paper | 16 |
| 28 | 2021 | Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Demmer, Vera ; Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8. Full description at Econpapers || Download paper | 15 |
| 29 | 2022 | Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5. Full description at Econpapers || Download paper | 15 |
| 30 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Hur, Songyee ; Lee, Jung Eun ; Watkins, Brandi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 15 |
| 31 | 2016 | Establishing measures and drivers of consumer brand engagement behaviours. (2016). Johnson, Lester ; Weerawardena, Jay ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9. Full description at Econpapers || Download paper | 15 |
| 32 | 2020 | The gift of co-creation: what motivates customers to participate. (2020). Coates, Nick ; Ind, Nicholas ; Lerman, Katrina. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00173-7. Full description at Econpapers || Download paper | 15 |
| 33 | 2020 | Sustainability countenance in brand equity: a critical review and future research directions. (2020). Ishaq, Muhammad Ishtiaq ; di Maria, Eleonora. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00167-5. Full description at Econpapers || Download paper | 15 |
| 34 | 2021 | The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7. Full description at Econpapers || Download paper | 14 |
| 35 | 2018 | The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6. Full description at Econpapers || Download paper | 14 |
| 36 | 2018 | Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model. (2018). Schmidt, Holger J ; Baumgarth, Carsten. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0101-9. Full description at Econpapers || Download paper | 14 |
| 37 | 2019 | Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector. (2019). Abratt, Russell ; Nilssen, Ragna ; Bick, Geoff. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0113-5. Full description at Econpapers || Download paper | 14 |
| 38 | 2018 | Internal brand management: introduction to the special issue and directions for future research. (2018). Piehler, Rico ; Grace, Debra ; Burmann, Christoph. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:3:d:10.1057_s41262-018-0096-2. Full description at Econpapers || Download paper | 14 |
| 39 | 2019 | Researching CSR and brands in the here and now: an integrative perspective. (2019). Golob, Ura ; Podnar, Klement. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0112-6. Full description at Econpapers || Download paper | 14 |
| 40 | 2020 | Trending topics plus future challenges and opportunities in brand management. (2020). Golob, Ura ; Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4. Full description at Econpapers || Download paper | 14 |
| 41 | 2021 | Company versus consumer performance: does brand community identification foster brand loyalty and the consumerâs personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4. Full description at Econpapers || Download paper | 14 |
| 42 | 2020 | Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. (2020). Gilal, Rukhsana Gul ; Zhang, Jing. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00170-w. Full description at Econpapers || Download paper | 13 |
| 43 | 2021 | The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z. Full description at Econpapers || Download paper | 13 |
| 44 | 2019 | How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode. (2019). Sultan, Parves ; Wong, Ho Yin. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0131-3. Full description at Econpapers || Download paper | 13 |
| 45 | 2016 | The impact of age on consumer attachment to celebrities and endorsed brand attachment. (2016). Baxter, Stacey M ; Ilicic, Jasmina ; Kulczynski, Alicia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.5. Full description at Econpapers || Download paper | 13 |
| 46 | 2016 | Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?. (2016). Teah, Min ; Butcher, Luke ; Phau, Ian. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0010-8. Full description at Econpapers || Download paper | 13 |
| 47 | 2019 | Consumersâ responses to negative publicity: the influence of culture on information search and negative word-of-mouth. (2019). Yu, Mingzhou ; Lee, Julie Anne ; Liu, Fang. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:2:d:10.1057_s41262-018-0123-3. Full description at Econpapers || Download paper | 13 |
| 48 | 2017 | The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands. (2017). Reinders, Machiel J ; Bartels, Jos. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0019-z. Full description at Econpapers || Download paper | 12 |
| 49 | 2020 | Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?. (2020). Bian, Xuemei ; Haque, Sadia. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00189-4. Full description at Econpapers || Download paper | 12 |
| 50 | 2021 | The influence of brand experiences on consumer-based brand equity. (2021). Pina, Rita ; Dias, Alvaro. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00215-5. Full description at Econpapers || Download paper | 12 |
50 most relevant documents in this series (papers most cited in the last two years)
| # | Year | Title | Cited |
|---|---|---|---|
| 1 | 2018 | Trajectories of brand hate. (2018). Romani, Simona ; Grappi, Silvia ; Fetscherin, Marc ; Zarantonello, Lia. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0105-5. Full description at Econpapers || Download paper | 14 |
| 2 | 2017 | Consumerâbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. (2017). Woratschek, Herbert ; Popp, Bastian. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:3:d:10.1057_s41262-017-0033-9. Full description at Econpapers || Download paper | 11 |
| 3 | 2022 | Brand attachment: a review and future research. (2022). Shimul, Anwar Sadat. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00279-5. Full description at Econpapers || Download paper | 11 |
| 4 | 2020 | Brands as activists: The Oatly case. (2020). Koch, Christian H. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00199-2. Full description at Econpapers || Download paper | 11 |
| 5 | 2021 | The real purpose of purpose-driven branding: consumer empowerment and social transformations. (2021). Keczek, Ryszard ; Hajdas, Monika. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00231-z. Full description at Econpapers || Download paper | 10 |
| 6 | 2021 | The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK. (2021). Wang, Pengji ; Thirumaran, K ; Adegbite, Emmanuel ; Wong, Caroline ; Kendall, Wesley ; Lu, Qinye. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00228-0. Full description at Econpapers || Download paper | 9 |
| 7 | 2021 | The influence of brand experiences on consumer-based brand equity. (2021). Pina, Rita ; Dias, Alvaro. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00215-5. Full description at Econpapers || Download paper | 9 |
| 8 | 2016 | An integrated model of customer-brand engagement: Drivers and consequences. (2016). Miller, Dale ; France, Cassandra ; Merrilees, Bill. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.4. Full description at Econpapers || Download paper | 9 |
| 9 | 2021 | Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude. (2021). Demmer, Vera ; Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00236-8. Full description at Econpapers || Download paper | 9 |
| 10 | 2016 | City branding research and practice: An integrative review. (2016). Perkins, Helen ; Grace, Debra ; Green, Amelia. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.8. Full description at Econpapers || Download paper | 8 |
| 11 | 2021 | Brand love: conceptual and empirical investigation of a holistic causal model. (2021). Langner, Tobias ; Rahman, Renee ; Temme, Dirk. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00237-7. Full description at Econpapers || Download paper | 8 |
| 12 | 2023 | Brand passion: a systematic review and future research agenda. (2023). Gilal, Rukhsana Gul ; Zarantonello, Lia ; Paul, Justin ; Thomas, Asha. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00324-x. Full description at Econpapers || Download paper | 8 |
| 13 | 2020 | Sustainability countenance in brand equity: a critical review and future research directions. (2020). Ishaq, Muhammad Ishtiaq ; di Maria, Eleonora. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00167-5. Full description at Econpapers || Download paper | 8 |
| 14 | 2021 | The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. (2021). Guo, Rui ; Huang, Chaohua. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00213-7. Full description at Econpapers || Download paper | 8 |
| 15 | 2021 | Exploring brand purpose dimensions for non-profit organizations. (2021). Siuki, Helen ; Webster, Cynthia M ; Mirzaei, Abas. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00224-4. Full description at Econpapers || Download paper | 7 |
| 16 | 2016 | A consumer-perceived consumer-based brand equity scale. (2016). Baalbaki, Sally ; Guzman, Francisco. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:3:d:10.1057_bm.2016.11. Full description at Econpapers || Download paper | 7 |
| 17 | 2017 | Refining the conceptualization of Brand Authenticity. (2017). Wymer, Walter ; Akbar, Mohammad Muzahid. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:1:d:10.1057_s41262-016-0023-3. Full description at Econpapers || Download paper | 7 |
| 18 | 2019 | Influence of environmental practices on brand equity, satisfaction and word of mouth. (2019). Moise, Mihaela Simona ; Ruiz, Maria Eugenia ; Eri, Maja ; Gil-Saura, Irene. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00160-y. Full description at Econpapers || Download paper | 7 |
| 19 | 2020 | Trending topics plus future challenges and opportunities in brand management. (2020). Golob, Ura ; Powell, Shaun M ; Kernstock, Joachim. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00184-4. Full description at Econpapers || Download paper | 7 |
| 20 | 2024 | Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism. (2024). Wannow, Stefanie ; Ohlwein, Martin ; Haupt, Martin. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00326-9. Full description at Econpapers || Download paper | 7 |
| 21 | 2024 | Brand activism as a marketing strategy: an integrative framework and research agenda. (2024). Didonet, Simone Regina ; Pimentel, Pedro Chapaval ; Bassi-Suter, Mariana. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00335-8. Full description at Econpapers || Download paper | 6 |
| 22 | 2024 | From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. (2024). Lee, Zoe ; Ekinci, Yuksel ; Vredenburg, Jessica ; Spry, Amanda. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-023-00319-8. Full description at Econpapers || Download paper | 6 |
| 23 | 2020 | Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. (2020). Kapferer, Jean-Noel ; Michaut-Denizeau, Anne. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:1:d:10.1057_s41262-019-00165-7. Full description at Econpapers || Download paper | 6 |
| 24 | 2018 | Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:4:d:10.1057_s41262-017-0084-y. Full description at Econpapers || Download paper | 6 |
| 25 | 2021 | Internal branding: conceptualization from a literature review and opportunities for future research. (2021). Garcia-Cali, Ernesto ; Barros-Arrieta, David. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00219-1. Full description at Econpapers || Download paper | 6 |
| 26 | 2021 | Company versus consumer performance: does brand community identification foster brand loyalty and the consumerâs personal brand?. (2021). Kucharska, Wioleta ; Confente, Ilenia. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:1:d:10.1057_s41262-020-00208-4. Full description at Econpapers || Download paper | 6 |
| 27 | 2020 | The gift of co-creation: what motivates customers to participate. (2020). Coates, Nick ; Ind, Nicholas ; Lerman, Katrina. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:2:d:10.1057_s41262-019-00173-7. Full description at Econpapers || Download paper | 6 |
| 28 | 2018 | The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. (2018). Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Haase, Janina ; Labenz, Franziska. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:2:d:10.1057_s41262-017-0061-5. Full description at Econpapers || Download paper | 6 |
| 29 | 2017 | The co-creation continuum: from tactical market research tool to strategic collaborative innovation method. (2017). Markovic, Stefan ; Iglesias, Oriol ; Ind, Nicholas. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0051-7. Full description at Econpapers || Download paper | 6 |
| 30 | 2020 | When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment. (2020). Hur, Won-Moo ; Moon, Tae-Won ; Kim, Hanna. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00190-x. Full description at Econpapers || Download paper | 6 |
| 31 | 2020 | The impact of relational drivers on customer brand engagement and brand outcomes. (2020). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00198-3. Full description at Econpapers || Download paper | 6 |
| 32 | 2019 | Understanding the drivers of consumerâbrand identification. (2019). Sihvonen, Jenniina. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-018-00149-z. Full description at Econpapers || Download paper | 5 |
| 33 | 2022 | Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust. (2022). Abratt, Russell ; Anabila, Peter ; Quaye, Emmanuel Silva ; Taoana, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00276-8. Full description at Econpapers || Download paper | 5 |
| 34 | 2021 | Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands. (2021). Ozuem, Wilson ; Naeem, Muhammad. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:5:d:10.1057_s41262-021-00239-5. Full description at Econpapers || Download paper | 5 |
| 35 | 2023 | Enlightening the brand buildingâaudience response link. (2023). Veloutsou, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00331-y. Full description at Econpapers || Download paper | 5 |
| 36 | 2020 | Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. (2020). Fernandes, Teresa ; Guzman, Francisco ; Langaro, Daniela ; Schivinski, Bruno. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:6:d:10.1057_s41262-020-00207-5. Full description at Econpapers || Download paper | 5 |
| 37 | 2021 | Self-construal on brand fan pages: the mediating effect of para-social interaction and consumer engagement on brand loyalty. (2021). Doh, Sun-Jae ; Kim, Eun-Ho ; Yoo, Dongho. In: Journal of Brand Management. RePEc:pal:jobman:v:28:y:2021:i:3:d:10.1057_s41262-020-00211-9. Full description at Econpapers || Download paper | 5 |
| 38 | 2022 | When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:2:d:10.1057_s41262-021-00261-7. Full description at Econpapers || Download paper | 5 |
| 39 | 2020 | Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?. (2020). Bian, Xuemei ; Haque, Sadia. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00189-4. Full description at Econpapers || Download paper | 5 |
| 40 | 2019 | Brand equity and firm performance: the complementary role of corporate social responsibility. (2019). Lambkin, Mary ; Rahman, Mahabubur ; Rodriguez-Serrano, Angeles M. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00155-9. Full description at Econpapers || Download paper | 5 |
| 41 | 2018 | Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity. (2018). Hur, Songyee ; Lee, Jung Eun ; Watkins, Brandi. In: Journal of Brand Management. RePEc:pal:jobman:v:25:y:2018:i:5:d:10.1057_s41262-018-0092-6. Full description at Econpapers || Download paper | 5 |
| 42 | 2016 | Establishing measures and drivers of consumer brand engagement behaviours. (2016). Johnson, Lester ; Weerawardena, Jay ; Wilkie, Dean ; Dwivedi, Abhishek. In: Journal of Brand Management. RePEc:pal:jobman:v:23:y:2016:i:5:d:10.1057_s41262-016-0001-9. Full description at Econpapers || Download paper | 5 |
| 43 | 2020 | Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions. (2020). lo Iacono, Joseph ; Carlini, Joan ; Grace, Debra ; France, Cassandra. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:4:d:10.1057_s41262-020-00194-7. Full description at Econpapers || Download paper | 5 |
| 44 | 2017 | Gamification as a platform for brand co-creation experiences. (2017). Nobre, Helena ; Ferreira, Andre. In: Journal of Brand Management. RePEc:pal:jobman:v:24:y:2017:i:4:d:10.1057_s41262-017-0055-3. Full description at Econpapers || Download paper | 5 |
| 45 | 2019 | The implications of digital marketing on WeChat for luxury fashion brands in China. (2019). Liu, Sindy ; Perry, Patsy ; Gadzinski, Gregory. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-0140-2. Full description at Econpapers || Download paper | 5 |
| 46 | 2022 | The role of storytelling in the creation of brand love: the PANDORA case. (2022). Cavalheiro, Rita ; Dias, Patrcia. In: Journal of Brand Management. RePEc:pal:jobman:v:29:y:2022:i:1:d:10.1057_s41262-021-00254-6. Full description at Econpapers || Download paper | 4 |
| 47 | 2020 | The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents. (2020). Wu, Wann-Yih ; Le, Long Hoang ; Duong, Giang Huong. In: Journal of Brand Management. RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00196-5. Full description at Econpapers || Download paper | 4 |
| 48 | 2019 | The levers of engagement: an exploration of governance in an online brand community. (2019). Cooper, Tony ; Stavros, Constantino ; Dobele, Angela R. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:3:d:10.1057_s41262-018-0132-2. Full description at Econpapers || Download paper | 4 |
| 49 | 2023 | Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames. (2023). Huddleston, Patricia T ; Thorson, Kjerstin ; Muraro, Iago S. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:5:d:10.1057_s41262-023-00322-z. Full description at Econpapers || Download paper | 4 |
| 50 | 2019 | Product placement 2.0: âDo Brands Need Influencers, or Do Influencers Need Brands?â. (2019). Jin, Venus S ; Muqaddam, Aziz. In: Journal of Brand Management. RePEc:pal:jobman:v:26:y:2019:i:5:d:10.1057_s41262-019-00151-z. Full description at Econpapers || Download paper | 4 |
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compute impact factor: 50
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| 2025 | Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism. (2025). Saluja, Geetanjali ; Chan, Eugene Y. In: Journal of Business Research. RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000517. Full description at Econpapers || Download paper | |
| 2025 | Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication. (2025). Sadeque, Saalem ; Shar, Sanaullah ; Qazi, Asim ; Salam, Abdul ; Hussain, Shahid ; Seet, Pi-Shen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000050. Full description at Econpapers || Download paper | |
| 2025 | Political brand transgression: an expanded stimuli-organism-response (SOR) framework perspective. (2025). Au, Cheuk Hang. In: International Review on Public and Nonprofit Marketing. RePEc:spr:irpnmk:v:22:y:2025:i:3:d:10.1007_s12208-025-00436-x. Full description at Econpapers || Download paper | |
| 2025 | Recipient-brand value misalignment: How corporate sociopolitical activism reshapes gift giving decisions. (2025). Givi, Julian ; Cui, Annie Peng ; Zhao, Lin. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003467. Full description at Econpapers || Download paper | |
| 2025 | Examining drivers and outcome of influencer-based brand community engagement. (2025). Khandeparkar, Kapil ; Sharma, Purvendu ; Shrivastava, Rubaina ; Patel, Shivan Sanjay. In: Journal of Brand Management. RePEc:pal:jobman:v:32:y:2025:i:4:d:10.1057_s41262-025-00385-0. Full description at Econpapers || Download paper | |
| 2025 | The echoes of social media friendsâ travels: social influence and venue selection in a hyperconnected world. (2025). Yang, Xingwei ; Lin, Zhibin ; Kargar, Mehdi ; Djafarova, Elmira. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05450-2. Full description at Econpapers || Download paper | |
| 2025 | Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions. (2025). Zupic, Ivan ; Khandai, Sujata ; Mathew, Jones ; Yadav, Renu ; Kataria, Sonia ; Kohli, Harpuneet Singh. In: Quality & Quantity: International Journal of Methodology. RePEc:spr:qualqt:v:59:y:2025:i:4:d:10.1007_s11135-025-02132-8. Full description at Econpapers || Download paper | |
| 2025 | When things fall apart: Exploring brand hate in influencer endorsements. (2025). Pan, Yan-Rong ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:220:y:2025:i:c:s004016252500352x. Full description at Econpapers || Download paper | |
| 2025 | Modeling emoji online marketing on websites among young consumers: the moderation effect of age. (2025). Edu, Tudor ; Duffett, Rodney ; Maraule, Mihlali. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00509-7. Full description at Econpapers || Download paper | |
| 2025 | Does faster always mean better? The negative marketing consequences of fast product upgrade frequency. (2025). He, Jingjing ; Wang, Manxin ; Liu, Wumei. In: Journal of Business Research. RePEc:eee:jbrese:v:196:y:2025:i:c:s0148296325002486. Full description at Econpapers || Download paper | |
| 2025 | The feature transposition effect: Increasing brand coolness through brand extension. (2025). Chen, Yong ; Li, Meng-Ran ; Liu, Xiao-Xin ; Bi, Nan ; Yin, Cheng-Yue. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001699. Full description at Econpapers || Download paper | |
| 2025 | Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing. (2025). Gonalves, Mariana Gaspar ; Barbosa, Belem ; Saura, Jose Ramon ; Mariani, Marcello. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001080. Full description at Econpapers || Download paper | |
| 2025 | Integrating high and low-status signals in product design: Effects on luxury brand preference. (2025). Wenting, Feng ; Jingwen, Liu ; Yuelong, Zeng. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003091. Full description at Econpapers || Download paper | |
| 2025 | Fear of Missing Out in the Experience Economy: A Conceptual Framework for Event Attendance. (2025). Wan, Wan Soraya ; Rashid, Norhidayah Mohd ; Ghazali, Ayu Rohaidah ; Ramli, Nurakmal. In: Information Management and Business Review. RePEc:rnd:arimbr:v:17:y:2025:i:2:p:259-265. Full description at Econpapers || Download paper |
Recent citations
Recent citations received in 2024
| Year | Citing document | |
|---|---|---|
| 2024 | The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding. (2024). Lee, Zoe ; Syed, Sharifah Faridah ; Gambetti, Rossella. In: Journal of Business Research. RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002480. Full description at Econpapers || Download paper | |
| 2024 | Act as you preach! Authentic brand purpose versus âwoke washingâsâ impact on brand credibility: The moderating role of cause involvement and consumer skepticism. (2024). Fohl, Ulrich ; Walter, Nadine ; Sander, Frauke ; Nies, Angelique. In: Journal of Business Research. RePEc:eee:jbrese:v:184:y:2024:i:c:s0148296324003722. Full description at Econpapers || Download paper | |
| 2024 | Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media Influencers. (2024). Coffie, Isaac Sewornu ; Mller, Re-An ; Lennox, Anita. In: IJERPH. RePEc:gam:jijerp:v:21:y:2024:i:12:p:1549-:d:1527173. Full description at Econpapers || Download paper | |
| 2024 | Brands and activism: ecosystem and paradoxes. (2024). Golob, Ura ; Podnar, Klement. In: Journal of Brand Management. RePEc:pal:jobman:v:31:y:2024:i:2:d:10.1057_s41262-024-00355-y. Full description at Econpapers || Download paper |
Recent citations received in 2023
| Year | Citing document | |
|---|---|---|
| 2023 | Financial risk tolerance: A review and research agenda. (2023). , Rajni ; Hemrajani, Pragati ; Dhiman, Rahul ; Khan, Muskan. In: European Management Journal. RePEc:eee:eurman:v:41:y:2023:i:6:p:1119-1133. Full description at Econpapers || Download paper | |
| 2023 | Foreign divestment from emerging markets: A systematic literature review, integrative framework, and research agenda. (2023). Panibratov, Andrei ; Ameyaw, Abdul-Kadir. In: European Management Journal. RePEc:eee:eurman:v:41:y:2023:i:6:p:1134-1152. Full description at Econpapers || Download paper | |
| 2023 | . Full description at Econpapers || Download paper | |
| 2023 | Enlightening the brand buildingâaudience response link. (2023). Veloutsou, Cleopatra. In: Journal of Brand Management. RePEc:pal:jobman:v:30:y:2023:i:6:d:10.1057_s41262-023-00331-y. Full description at Econpapers || Download paper |
Recent citations received in 2022
| Year | Citing document | |
|---|---|---|
| 2022 | A Conceptual Framework for Creating Brand Management Strategies. (2022). Blanchet, Pierre ; Kinuani, Nsimba ; Robichaud, Franois ; Cid, Allan. In: Businesses. RePEc:gam:jbusin:v:2:y:2022:i:4:p:34-561:d:997598. Full description at Econpapers || Download paper | |
| 2022 | Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation. (2022). Tarcza, Teodora Mihaela ; Bodog, Simona Aurelia ; Roca, Remus Dorel ; Sasu, Dinu Vlad ; Popa, Adela Laura. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:17:p:10499-:d:895432. Full description at Econpapers || Download paper | |
| 2022 | Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line. (2022). Dabija, Dan Cristian ; Grdinaru, Ioan-Alexandru ; Obad, Daniel-Rare. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:21:p:14118-:d:957108. Full description at Econpapers || Download paper | |
| 2022 | Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand EngagementâA Case Study of Customersâ Perception of the Apple Brand in China. (2022). Wu, Rui ; Sohaib, Muhammad ; Mlynarski, Jacob. In: Sustainability. RePEc:gam:jsusta:v:15:y:2022:i:1:p:746-:d:1021522. Full description at Econpapers || Download paper | |
| 2022 | Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ãkologie-orientierten Repositionierungsversuchen etablierter Marken. (2022). Hesse, Andreas. In: Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften. RePEc:zbw:hkowis:362022. Full description at Econpapers || Download paper |
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