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Marketing Science / INFORMS

Citation Profile [Updated: 2026-03-14 21:09:38]
5 Years H Index
110
Impact Factor (IF)
1.08
5 Years IF
1.19
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
1990 0.05 0.1 0.38 0.03 26 26 834 8 10 64 3 157 4 0 0 0.05
1991 0.03 0.11 0.36 0.05 21 47 1127 17 27 59 2 163 8 0 1 0.05 0.06
1992 0.06 0.12 0.25 0.03 24 71 636 17 45 47 3 148 4 0 0 0.06
1993 0.02 0.13 0.18 0.04 23 94 1877 16 62 45 1 135 5 0 0 0.06
1994 0.13 0.14 0.3 0.07 22 116 905 33 97 47 6 127 9 0 1 0.05 0.07
1995 0.18 0.22 0.88 0.19 45 161 2037 139 239 45 8 116 22 0 0 0.1
1996 0.21 0.25 0.81 0.25 21 182 1432 148 387 67 14 135 34 0 0 0.11
1997 0.2 0.24 0.56 0.15 22 204 1485 114 501 66 13 135 20 0 2 0.09 0.11
1998 0.86 0.27 1.59 0.68 28 232 1941 367 869 43 37 133 91 83 22.6 6 0.21 0.13
1999 0.7 0.29 1.72 0.63 36 268 1603 460 1331 50 35 138 87 171 37.2 14 0.39 0.14
2000 0.3 0.34 1.19 0.51 27 295 1548 350 1682 64 19 152 77 59 16.9 8 0.3 0.16
2001 0.6 0.38 1.58 0.64 31 326 1437 508 2197 63 38 134 86 107 21.1 15 0.48 0.17
2002 0.72 0.39 1.63 0.71 33 359 770 586 2783 58 42 144 102 136 23.2 2 0.06 0.2
2003 0.55 0.43 1.71 0.7 37 396 1358 674 3460 64 35 155 109 176 26.1 28 0.76 0.21
2004 0.66 0.47 2.17 0.8 51 447 2621 961 4429 70 46 164 131 375 39 44 0.86 0.21
2005 1.06 0.51 2.18 0.93 58 505 2036 1095 5530 88 93 179 167 350 32 34 0.59 0.23
2006 0.99 0.49 2.3 0.81 80 585 2275 1337 6875 109 108 210 170 563 42.1 33 0.41 0.22
2007 0.91 0.44 2.22 0.8 70 655 2302 1454 8332 138 126 259 206 499 34.3 17 0.24 0.2
2008 0.93 0.47 2.44 0.95 91 746 2060 1806 10149 150 140 296 282 502 27.8 15 0.16 0.22
2009 0.85 0.46 2.19 0.87 101 847 1973 1856 12007 161 137 350 306 513 27.6 37 0.37 0.23
2010 0.7 0.46 2.01 0.72 80 927 2872 1859 13870 192 134 400 287 401 21.6 46 0.58 0.2
2011 0.83 0.51 2 0.77 80 1007 1812 2004 15883 181 151 422 324 410 20.5 56 0.7 0.23
2012 1.12 0.5 2.05 0.92 56 1063 2222 2171 18058 160 179 422 387 321 14.8 22 0.39 0.21
2013 0.85 0.54 2.14 0.97 58 1121 1156 2387 20452 136 115 408 396 329 13.8 15 0.26 0.24
2014 0.89 0.53 2.13 0.94 52 1173 1020 2495 22950 114 102 375 353 315 12.6 20 0.38 0.22
2015 0.71 0.52 2.26 1.18 56 1229 978 2778 25733 110 78 326 385 303 10.9 32 0.57 0.22
2016 0.75 0.5 2.33 1.08 54 1283 1024 2988 28723 108 81 302 326 245 8.2 27 0.5 0.2
2017 0.94 0.52 2.56 1.16 54 1337 868 3417 32144 110 103 276 319 298 8.7 19 0.35 0.21
2018 0.99 0.53 2.41 1.19 52 1389 756 3340 35489 108 107 274 325 285 8.5 16 0.31 0.22
2019 1.17 0.54 2.21 1.09 51 1440 841 3179 38676 106 124 268 291 294 9.2 22 0.43 0.21
2020 1.48 0.64 2.65 1.48 60 1500 628 3979 42655 103 152 267 396 274 6.9 66 1.1 0.3
2021 1.69 0.74 2.81 1.73 55 1555 407 4371 47026 111 188 271 470 285 6.5 17 0.31 0.27
2022 1.61 0.73 2.75 1.9 58 1613 284 4442 51468 115 185 272 518 285 6.4 6 0.1 0.22
2023 1.06 0.69 2.41 1.74 60 1673 155 4039 55507 113 120 276 481 269 6.7 6 0.1 0.2
2024 1.57 0.81 1.96 1.77 74 1747 91 3418 58925 118 185 284 502 327 9.6 29 0.39 0.23
2025 1.08 1.31 1.19 77 1824 16 2383 61308 134 145 307 365 0 19 0.25
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

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1366
21993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

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520
32004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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502
41983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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433
51983An Industry Equilibrium Analysis of Downstream Vertical Integration. (1983). McGuire, Timothy W. ; Staelin, Richard. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:2:p:161-191.

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428
61985Optimal Pricing and Return Policies for Perishable Commodities. (1985). Pasternack, Barry Alan . In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:2:p:166-176.

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398
71991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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393
81996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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391
92010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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386
101983Managing Channel Profits. (1983). Shugan, Steven M. ; Jeuland, Abel P.. In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:239-272.

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383
112006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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376
121986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

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368
132012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

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364
141998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

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347
152000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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316
161988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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308
172005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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290
181998A Dynamic Model of the Duration of the Customers Relationship with a Continuous Service Provider: The Role of Satisfaction. (1998). Bolton, Ruth. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:45-65.

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265
192010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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264
201996The Value of Purchase History Data in Target Marketing. (1996). Rossi, Peter ; McCulloch, Robert E. ; Allenby, Greg M.. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:4:p:321-340.

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262
212012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

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254
221989Determinants of Continuity in Conventional Industrial Channel Dyads. (1989). Anderson, Erin ; Weitz, Barton. In: Marketing Science. RePEc:inm:ormksc:v:8:y:1989:i:4:p:310-323.

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250
232007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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250
241994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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244
251993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. (1993). Fader, Peter S. ; Johnson, Eric J. ; Bruce G. S. Hardie, . In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:4:p:378-394.

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238
262000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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238
271993The Measurement and Determinants of Brand Equity: A Financial Approach. (1993). Sullivan, Mary W. ; Simon, Carol J.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:28-52.

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230
281995Empirical Generalizations from Reference Price Research. (1995). Winer, Russell S. ; Kalyanaram, Gurumurthy. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:3_supplement:p:g161-g169.

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226
292011Opinion Leadership and Social Contagion in New Product Diffusion. (2011). Valente, Thomas W. ; Iyengar, Raghuram ; van den Bulte, Christophe. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:2:p:195-212.

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219
301984Market Segmentation, Self-Selection, and Product Line Design. (1984). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:3:y:1984:i:4:p:288-307.

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214
312006Research on Innovation: A Review and Agenda for. (2006). Hauser, John ; Tellis, Gerard J. ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:687-717.

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206
322003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. (2003). Eliashberg, Jehoshua ; Elberse, Anita . In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:3:p:329-354.

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205
332001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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195
341990The Economics of Product Variety: A Survey. (1990). Lancaster, Kelvin. In: Marketing Science. RePEc:inm:ormksc:v:9:y:1990:i:3:p:189-206.

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195
352009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. (2009). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:28:y:2009:i:4:p:721-739.

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195
361993The Voice of the Customer. (1993). Hauser, John ; Griffin, Abbie. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:1:p:1-27.

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194
372006Customer Metrics and Their Impact on Financial Performance. (2006). Zeithaml, Valarie ; Gupta, Sunil. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:718-739.

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194
381995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs. (1995). Moorthy, Sridhar ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:442-466.

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193
392005The Targeting of Advertising. (2005). Villas-Boas, J. Miguel ; Iyer, Ganesh ; Soberman, David. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:461-476.

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188
402011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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188
412000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. (2000). John G. Lynch , Jr., ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:83-103.

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185
422001Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell. (2001). Shugan, Steven M. ; Xie, Jinhong. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:219-243.

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185
432003Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation. (2003). Rajiv, Surendra ; Mehta, Nitin ; Srinivasan, Kannan. In: Marketing Science. RePEc:inm:ormksc:v:22:y:2003:i:1:p:58-84.

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182
441997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services. (1997). Rust, Roland T. ; Anderson, Eugene W. ; Fornell, Claes. In: Marketing Science. RePEc:inm:ormksc:v:16:y:1997:i:2:p:129-145.

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182
451998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. (1998). Wertenbroch, Klaus. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:4:p:317-337.

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180
461998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. (1998). Balasubramanian, Sridhar. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:3:p:181-195.

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174
472010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Rasmussen, Scott J. ; Berger, Jonah ; Sorensen, Alan T.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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172
481995Competitive Coupon Targeting. (1995). Zhang, John Z. ; Shaffer, Greg. In: Marketing Science. RePEc:inm:ormksc:v:14:y:1995:i:4:p:395-416.

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171
491999Success in High-Technology Markets: Is Marketing Capability Critical?. (1999). Rajiv, Surendra ; Dutta, Shantanu ; Narasimhan, OM. In: Marketing Science. RePEc:inm:ormksc:v:18:y:1999:i:4:p:547-568.

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169
502007Zero as a Special Price: The True Value of Free Products. (2007). Mazar, Nina ; Shampanier, Kristina ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

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168
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
11985Mental Accounting and Consumer Choice. (1985). Thaler, Richard. In: Marketing Science. RePEc:inm:ormksc:v:4:y:1985:i:3:p:199-214.

Full description at Econpapers || Download paper

115
22012Handling Endogenous Regressors by Joint Estimation Using Copulas. (2012). Park, Sungho ; Gupta, Sachin. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:4:p:567-586.

Full description at Econpapers || Download paper

83
32007The Bright Side of Supplier Encroachment. (2007). Sappington, David ; David E. M. Sappington, ; Mittendorf, Brian ; Arya, Anil. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:5:p:651-659.

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70
42019Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. (2019). Qu, Zhe ; Fang, Zheng ; Luo, Xueming ; Tong, Siliang. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:6:p:937-947.

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66
52012Peer Effects in the Diffusion of Solar Photovoltaic Panels. (2012). Gillingham, Kenneth ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:6:p:900-912.

Full description at Econpapers || Download paper

56
61993The Antecedents and Consequences of Customer Satisfaction for Firms. (1993). Sullivan, Mary W. ; Anderson, Eugene W.. In: Marketing Science. RePEc:inm:ormksc:v:12:y:1993:i:2:p:125-143.

Full description at Econpapers || Download paper

40
71986The Choice Theory Approach to Market Research. (1986). McFadden, Daniel. In: Marketing Science. RePEc:inm:ormksc:v:5:y:1986:i:4:p:275-297.

Full description at Econpapers || Download paper

39
81998The Red and the Black: Mental Accounting of Savings and Debt. (1998). Loewenstein, George ; Prelec, Drazen. In: Marketing Science. RePEc:inm:ormksc:v:17:y:1998:i:1:p:4-28.

Full description at Econpapers || Download paper

38
92004Using Online Conversations to Study Word-of-Mouth Communication. (2004). Mayzlin, Dina ; Godes, David. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:545-560.

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37
101988Product and Price Competition in a Duopoly. (1988). Moorthy, Sridhar K.. In: Marketing Science. RePEc:inm:ormksc:v:7:y:1988:i:2:p:141-168.

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35
112022The Market for Fake Reviews. (2022). Hollenbeck, Brett ; He, Sherry ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:896-921.

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31
122005Conditioning Prices on Purchase History. (2005). Varian, Hal ; Acquisti, Alessandro. In: Marketing Science. RePEc:inm:ormksc:v:24:y:2005:i:3:p:367-381.

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31
132006Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R.. In: Marketing Science. RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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29
142021The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. (2021). Barron, Kyle ; Kung, Edward ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:1:p:23-47.

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29
152023Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. (2023). Yu, Yugang ; Zha, Yong ; Huang, Tingliang ; Li, Quan. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:4:p:659-678.

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29
162019Identifying Customer Needs from User-Generated Content. (2019). Hauser, John R ; Timoshenko, Artem. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:1:p:1-20.

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29
172018The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. (2018). Ursu, Raluca M. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:4:p:530-552.

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27
182021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform. (2021). Chen, Xingyu ; Lu, Shijie ; Grewal, Rajdeep ; Yao, Dai. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:5:p:964-984.

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26
192021Targeting and Privacy in Mobile Advertising. (2021). Rafieian, Omid ; Yoganarasimhan, Hema. In: Marketing Science. RePEc:inm:ormksc:v:40:y:2021:i:2:p:193-218.

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25
202010The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity. (2010). Wasi, Nada ; Keane, Michael ; Fiebig, Denzil ; Louviere, Jordan. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:3:p:393-421.

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25
212011Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:389-404.

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25
222011Rejoinder--Implications of Online Display Advertising: Targeting and Obtrusiveness. (2011). Tucker, Catherine ; Goldfarb, Avi. In: Marketing Science. RePEc:inm:ormksc:v:30:y:2011:i:3:p:413-415.

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23
232016To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. (2016). Xu, Yifan ; Tian, Lin ; Zhang, Fuqiang ; Jiang, Baojun. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:5:p:800-809.

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23
242000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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22
252020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?. (2020). Du, Shaoyin ; Shriver, Scott K ; Johnson, Garrett A. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:1:p:33-51.

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22
262024Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis. (2024). Katona, Zsolt ; Li, Peiyao ; Castelo, Noah ; Sarvary, Miklos. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:2:p:254-266.

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272004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing. (2004). Grewal, Rajdeep ; Cote, Joseph A. ; Baumgartner, Hans. In: Marketing Science. RePEc:inm:ormksc:v:23:y:2004:i:4:p:519-529.

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281994Why the Bass Model Fits without Decision Variables. (1994). Krishnan, Trichy V. ; Bass, Frank M. ; Jain, Dipak C.. In: Marketing Science. RePEc:inm:ormksc:v:13:y:1994:i:3:p:203-223.

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291983A Logit Model of Brand Choice Calibrated on Scanner Data. (1983). Guadagni, Peter M. ; John D. C. Little, . In: Marketing Science. RePEc:inm:ormksc:v:2:y:1983:i:3:p:203-238.

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301996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. (1996). Keane, Michael ; Erdem, Tulin. In: Marketing Science. RePEc:inm:ormksc:v:15:y:1996:i:1:p:1-20.

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311991Price Competition in a Channel Structure with a Common Retailer. (1991). Choi, Chan S.. In: Marketing Science. RePEc:inm:ormksc:v:10:y:1991:i:4:p:271-296.

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322024Frontiers: Can Large Language Models Capture Human Preferences?. (2024). Singh, Amandeep ; Goli, Ali. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:709-722.

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332022Visibility and Peer Influence in Durable Good Adoption. (2022). Kirkpatrick, Justin ; Gillingham, Kenneth ; Sexton, Steven ; Bollinger, Bryan. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:3:p:453-476.

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342010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. (2010). Chintagunta, Pradeep ; Venkataraman, Sriram ; Gopinath, Shyam. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:944-957.

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352020Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. (2020). Cadario, Romain ; Chandon, Pierre. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:3:p:465-486.

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362012Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. (2012). Chintagunta, Pradeep ; Chu, Junhong ; Cebollada, Javier. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:96-114.

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372000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. (2000). Yung, Yiu-Fai ; Novak, Thomas P. ; Hoffman, Donna L.. In: Marketing Science. RePEc:inm:ormksc:v:19:y:2000:i:1:p:22-42.

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382018Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery. (2018). Datta, Hannes ; Knox, George ; Bronnenberg, Bart J. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:1:p:5-21.

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392007Zero as a Special Price: The True Value of Free Products. (2007). Mazar, Nina ; Shampanier, Kristina ; Ariely, Dan. In: Marketing Science. RePEc:inm:ormksc:v:26:y:2007:i:6:p:742-757.

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402001Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?. (2001). Desai, Preyas S.. In: Marketing Science. RePEc:inm:ormksc:v:20:y:2001:i:3:p:265-283.

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412012Online Product Opinions: Incidence, Evaluation, and Evolution. (2012). Moe, Wendy W. ; Schweidel, David A.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:372-386.

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422020Managing Churn to Maximize Profits. (2020). Gupta, Sunil ; Lemmens, Aurelie. In: Marketing Science. RePEc:inm:ormksc:v:39:y:2020:i:5:p:956-973.

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432019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. (2019). Bhargava, Neha ; Zettelmeyer, Florian ; Chapsky, Dan ; Gordon, Brett R. In: Marketing Science. RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225.

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442012Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. (2012). Tirunillai, Seshadri ; Tellis, Gerard J.. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:2:p:198-215.

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452018Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. (2018). Jing, Bing. In: Marketing Science. RePEc:inm:ormksc:v:37:y:2018:i:3:p:469-483.

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462012Exclusive Channels and Revenue Sharing in a Complementary Goods Market. (2012). Dai, Yue ; Zhou, Sean X. ; Cai, Gangshu. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:1:p:172-187.

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472008Information Sharing in a Channel with Partially Informed Retailers. (2008). Gal-Or, Esther ; Dukes, Anthony ; Geylani, Tansev. In: Marketing Science. RePEc:inm:ormksc:v:27:y:2008:i:4:p:642-658.

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482012Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content. (2012). Li, Beibei ; Ipeirotis, Panagiotis G. ; Ghose, Anindya. In: Marketing Science. RePEc:inm:ormksc:v:31:y:2012:i:3:p:493-520.

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492010Positive Effects of Negative Publicity: When Negative Reviews Increase Sales. (2010). Rasmussen, Scott J. ; Berger, Jonah ; Sorensen, Alan T.. In: Marketing Science. RePEc:inm:ormksc:v:29:y:2010:i:5:p:815-827.

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502016Sentence-Based Text Analysis for Customer Reviews. (2016). Buschken, Joachim ; Allenby, Greg M. In: Marketing Science. RePEc:inm:ormksc:v:35:y:2016:i:6:p:953-975.

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Citing documents used to compute impact factor: 145
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2025The drivers and boundaries of consumer switching from full-length to derivative condensed content. (2025). Ballantine, Paul W ; Veer, Ekant ; Nguyen, Tin Trung. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001201.

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2025Consumer Credit Reporting Data. (2025). van der Klaauw, Wilbert ; Guttman-Kenney, Benedict ; Gibbs, Christa ; Nelson, Scott ; Lee, Donghoon ; Wang, Jialan. In: Journal of Economic Literature. RePEc:aea:jeclit:v:63:y:2025:i:2:p:598-636.

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2025Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect. (2025). Zhou, Huini ; Li, Guo ; Tan, Yong ; Guan, XU. In: Annals of Operations Research. RePEc:spr:annopr:v:344:y:2025:i:2:d:10.1007_s10479-023-05578-x.

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2025Targeted advertising, concentration, and consumer welfare. (2025). Pepall, Lynne ; Richards, Daniel. In: Information Economics and Policy. RePEc:eee:iepoli:v:70:y:2025:i:c:s0167624525000022.

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2025Understanding and predicting online product return behavior: An interpretable machine learning approach. (2025). Zhou, LI ; Duong, Quang Huy ; Meng, Meng ; van Nguyen, Truong. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003566.

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2025The power of generative marketing: Can generative AI create superhuman visual marketing content?. (2025). Domdey, Samuel ; Hartmann, Jochen ; Exner, Yannick. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:13-31.

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2025Computer vision in branding: A conceptual framework and future research agenda. (2025). Blasco-Arcas, Lorena ; Meg, Hsin Hsuan ; Li, Yaqiu. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001523.

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2025Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics. (2025). Wang, Xinchun ; Chen, Junjie ; Zhang, Longyun ; Xia, Hui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001456.

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2025Product Design Using Generative Adversarial Network: Incorporating Consumer Preference and External Data. (2024). Ni, Jian ; Li, Hui ; Yang, Fangzhu. In: Papers. RePEc:arx:papers:2405.15929.

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2025Customer insights for innovation : A framework and research agenda for marketing. (2025). Camacho, Nuno ; Guitart, Ivan ; Cabooter, Elke ; Stremersch, Stefan. In: Post-Print. RePEc:hal:journl:hal-04731671.

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2025Customer insights for innovation: A framework and research agenda for marketing. (2025). Camacho, Nuno ; Guitart, Ivan A ; Cabooter, Elke ; Stremersch, Stefan. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01051-8.

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2025How to present food images on packaging? The influence of aesthetics design on consumers perceived healthiness. (2025). Hu, Linfeng ; Wang, Sainan ; Zheng, Jiehui ; Xu, Qianwen. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000438.

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2025Design innovation and firm performance: Evidence from patent subtype analysis. (2025). Han, Zhenfu ; Tang, Shiyu ; Li, Zhuoran. In: International Review of Economics & Finance. RePEc:eee:reveco:v:102:y:2025:i:c:s105905602500526x.

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2025The Impact of Fake Reviews on Demand and Welfare. (2025). Monti-Nussbaum, Manuel ; Metcalfe, Robert ; Hahn, Robert ; Akesson, Jesper. In: Framed Field Experiments. RePEc:feb:framed:00821.

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2025When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth. (2025). Yoo, Shijin ; Kim, Jonghwan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002012.

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2025Toward a more populous online platform: The economic impacts of compensated reviews. (2025). Zhao, Yao ; Cho, Soo Hyun ; Li, Peng ; Park, Arim. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:202:y:2025:i:c:s1366554525003357.

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2025Transport behavior and government interventions in pandemics: A hybrid explainable machine learning for road safety. (2025). Farahani, Reza Zanjirani ; Khalafalla, Mohamed ; Abdulrashid, Ismail ; Mammadov, Shamkhal. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:193:y:2025:i:c:s1366554524004320.

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2025Price Discrimination and Online Sales in the Automobile Industry. (2025). Fournel, Jean-Franois ; D'Haultfoeuille, Xavier ; Durrmeyer, Isis ; Iaria, Alessandro. In: TSE Working Papers. RePEc:tse:wpaper:130672.

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2025Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era. (2025). Wu, Jie ; Ji, Xiang ; Lu, Wei. In: European Journal of Operational Research. RePEc:eee:ejores:v:320:y:2025:i:3:p:527-543.

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2025Equilibrium analysis of the seller’s fulfillment channels and sales channels. (2025). Hu, Shu ; Fu, KE. In: European Journal of Operational Research. RePEc:eee:ejores:v:320:y:2025:i:3:p:544-558.

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2025Navigating Green Trade Barriers: Strategic Decisions in Cross-Border E-Commerce Green Packaging and Self-Logistics. (2025). Pang, Wen ; Yan, Wei ; Xu, Wentao. In: Sustainability. RePEc:gam:jsusta:v:17:y:2025:i:8:p:3310-:d:1630370.

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2025Sustainable digital fashion in a metaverse ecosystem. (2025). Song, Yaping ; Xin, Baogui ; Peng, Wei ; Tan, Hui. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003953.

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2025Manufacturer encroachment through live streaming considering consumer disappointment aversion. (2025). Guan, Xingrui ; Zhang, Jun ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:83:y:2025:i:c:s096969892400448x.

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2025Supplier and platform led games of supplier encroachment. (2025). Sethi, Suresh P ; Wang, Yulan ; Tang, Yanli. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:193:y:2025:i:c:s1366554524004459.

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2025The role of online platform selling mode in recycling channel selection: A game-theoretic analysis of profit and environmental impact. (2025). Peng, Hengming ; Miao, Zhaowei ; Lan, Yongquan. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003281.

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2025Third-party sellers’ selling formats and advertising competition on e-commerce platforms. (2025). Sun, Jingchun ; Wang, Chenyu ; Edwin, T C ; Shi, Siyu. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:194:y:2025:i:c:s1366554524005362.

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2025The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect. (2025). Guo, Xiaolong ; Zhou, Qiang ; Sun, Can. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:194:y:2025:i:c:s1366554524005441.

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2025Information sharing across competing platforms with varying information capabilities. (2025). Ni, Yaodong ; Zhu, Haoruo ; Xiao, Yongbo. In: European Journal of Operational Research. RePEc:eee:ejores:v:323:y:2025:i:1:p:125-138.

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2025Demand information disclosure in fresh produce supply chain considering competition between geographical indication and local suppliers. (2025). Lei, Ting ; Chen, Zhenjiang ; Dan, Bin ; Ma, Songxuan. In: Socio-Economic Planning Sciences. RePEc:eee:soceps:v:98:y:2025:i:c:s0038012125000266.

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2025Data-Driven Platform Encroachment. (2025). Shekhar, Shiva ; Matsushima, Noriaki ; Dubus, Antoine ; Choe, Chongwoo. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12233.

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2025Reselling or agency selling? The implication of non-deceptive counterfeits in the luxury industry. (2025). Bao, Lina ; Yuan, Zhennan. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001343.

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2025Blockchain adoption in cross-border cold supply chains: Cost, Efficiency and Trust. (2025). Kundu, Tanmoy ; Mishra, Abhinay ; Kapoor, Rohit ; Goh, Mark. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:201:y:2025:i:c:s1366554525002777.

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2025Manufacturers€™ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting. (2025). Wang, Xingtang ; Qu, You ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001730.

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2025Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism. (2025). Wang, Yufei ; Yao, Fengmin ; Yan, Yingluo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002140.

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2025Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing. (2025). Tian, Lin ; Yang, Zhi ; Liu, Zhixue ; Qin, Xuelian. In: Omega. RePEc:eee:jomega:v:131:y:2025:i:c:s0305048324001695.

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2025Platform search design with heterogeneous consumers. (2025). He, Chengying ; Li, Junbao ; Shi, Zhanzhong. In: Palgrave Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-04932-7.

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2025Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method.. (2025). Schraml, Christopher. In: OSF Preprints. RePEc:osf:osfxxx:63nbc_v1.

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2025Personalized content, engagement, and monetization in a mobile puzzle game. (2025). Wagner, Stefan ; Helmers, Christian ; Pape, Louis-Daniel ; Runge, Julian ; Iaria, Alessandro. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:98:y:2025:i:c:s0167718724000833.

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2025CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry. (2025). Taylor, Wayne ; Zhang, Jonathan. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:2:d:10.1007_s11129-025-09293-8.

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2025Welfare implications of personalized pricing in competitive platform markets: The role of network effects. (2025). Matsushima, Noriaki ; Shekhar, Shiva ; Lu, Qiuyu. In: OSIPP Discussion Paper. RePEc:osp:wpaper:25e003.

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2025Should I stay or should I go? An empirical analysis of consumer behavior using airline web-traffic data. (2025). Williams, Jonathan W ; Scott, Garrett ; van Kuiken, Drew ; Marsh, Alex. In: Economics of Transportation. RePEc:eee:ecotra:v:43:y:2025:i:c:s2212012225000334.

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2025How to Promote Autonomous Driving with Evolving Technology: Business Strategy and Pricing Decision. (2025). Jiang, Wei ; Wei, Lai ; Li, Yanrong ; Shen, Zuo-Jun Max. In: Papers. RePEc:arx:papers:2503.17174.

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2025Politics of Food: An Experiment on Trust in Expert Regulation and Economic Costs of Political Polarization. (2025). Stalinski, Mateusz ; Gars, Jared ; Burnitt, Christopher. In: CAGE Online Working Paper Series. RePEc:cge:wacage:744.

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2025Politics of Food : An Experiment on Trust in Expert Regulation and Economic Costs of Political Polarization. (2025). Stalinski, Mateusz ; Gars, Jared ; Burnitt, Christopher. In: The Warwick Economics Research Paper Series (TWERPS). RePEc:wrk:warwec:1542.

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2025Spiral of Silence: Polarizing Content Creation through Moderating Toxicity. (2025). Liu, Jessie ; Bao, Ying. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12008.

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2025CEO Activism and Political Mobilization. (2025). Hou, Young ; Poliquin, Christopher. In: Journal of Business Ethics. RePEc:kap:jbuset:v:200:y:2025:i:2:d:10.1007_s10551-024-05901-x.

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2025Cutting or offsetting emissions: how political ideology shapes consumer preferences for firms’ carbon emission mitigation strategies. (2025). Guo, Yang ; Nenkov, Gergana ; Li, Shaobo. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003121.

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2025Bayesian Double Machine Learning for Causal Inference. (2025). Liu, Laura ; Ditraglia, Francis J. In: Papers. RePEc:arx:papers:2508.12688.

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2025Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments. (2025). Hill, Shawndra ; Zhang, Poppy ; Burtch, Gordon ; Moakler, Robert ; Gordon, Brett R. In: Papers. RePEc:arx:papers:2508.21251.

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2025Logistics mode selection of agricultural products based on fairness concerns. (2025). Tian, Yijie ; Xie, Jun ; Wu, Chengxiang ; Jiang, Weifan. In: Operational Research. RePEc:spr:operea:v:25:y:2025:i:2:d:10.1007_s12351-025-00938-w.

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2025Signaling cost to distributive fairness sensitive customers with price guarantee window. (2025). Xu, Xiaoyuan ; Zhang, Hongwu ; Cao, Qianqian ; Li, Zhiguo. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000633.

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2025Greenwashing in ESG information disclosure: An intertemporal signaling game approach. (2025). Li, Zhiguo ; Xu, Xiaoyuan ; Liu, Fengling. In: International Journal of Production Economics. RePEc:eee:proeco:v:287:y:2025:i:c:s0925527325001598.

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2025Robust Learning for Optimal Dynamic Treatment Regimes with Observational Data. (2025). Sakaguchi, Shosei. In: Papers. RePEc:arx:papers:2404.00221.

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2025Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers. (2025). Jin, Yong ; Chen, Kanglin ; Zhang, Jianhua ; Niu, Baozhuang. In: Omega. RePEc:eee:jomega:v:131:y:2025:i:c:s0305048324001609.

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2025Dual pricing with purchase hassle. (2025). Lin, Jun ; Zhang, Xuelan. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003360.

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2025A usage-based insurance (UBI) pricing model considering customer retention. (2025). Huang, Shen-Wei ; Zhang, Zhong-Liang ; Luo, Xing-Gang ; Li, Hong-Jie ; Jiang, Wei. In: Insurance: Mathematics and Economics. RePEc:eee:insuma:v:124:y:2025:i:c:s0167668725000794.

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2025Pre-Training Estimators for Structural Models: Application to Consumer Search. (2025). Jiang, Zhenling ; Hao, Yan. In: Papers. RePEc:arx:papers:2505.00526.

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2025Optimizing Pricing Strategies for Product Lines and Value‐Added Services: Accounting for Reference Prices and Network Effects. (2025). Li, Ziwei ; Qi, Wei ; Ma, Yongfeng ; Liu, Xuwang. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:46:y:2025:i:2:p:862-878.

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2025The impact of low-altitude airspace opening policy on aviation manufacturing innovation: A double machine learning approach. (2025). Chen, Yanru ; Zhao, Linan ; Wahab, M. I. M., . In: Transportation Research Part A: Policy and Practice. RePEc:eee:transa:v:200:y:2025:i:c:s0965856425002885.

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2025Assessing the Impact of Algorithmic Quantity Regulations on Sharing Platforms: Evidence from Airbnb in Paris. (2025). Kyriakou, Harris ; Petropoulos, Georgios ; Tripathi, Shagun. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11811.

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2025Handling Sparse Non-negative Data in Finance. (2025). Capponi, Agostino ; Qu, Zhaonan. In: Papers. RePEc:arx:papers:2509.01478.

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2025From Technical Conversion to Social Transformation: Organizational Interpretations and Public Discourse in the Case of the Digital Transformation. (2025). Walgenbach, Peter ; Poschmann, Philipp. In: Schmalenbach Journal of Business Research. RePEc:spr:sjobre:v:77:y:2025:i:2:d:10.1007_s41471-025-00210-z.

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2025Platforms blockchain introduction strategy with considering competition between new and refurbished products. (2025). Yang, Lei ; Kou, QI ; Chen, Shuting. In: International Journal of Production Economics. RePEc:eee:proeco:v:280:y:2025:i:c:s0925527324003359.

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2025Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India. (2025). Pedada, Kiran ; Chauradia, Amit J ; Chatterjee, Aindrila. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01053-6.

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2025Can marketing reduce inequality? Evidence from marketing science. (2025). Lim, Weng Marc ; Ashik, Farhan ; Voola, Ranjit ; Vassallo, Jarrod P. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005575.

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2025Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors. (2025). Guarascio, Dario ; Tramontano, Jacopo ; Kenney, Martin ; Cutolo, Donato ; Cirillo, Valeri. In: Working Papers in Public Economics. RePEc:sap:wpaper:wp257.

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2025Leveraging Workforce Flexibility to Navigate Platform-Induced Uncertainty: A study of the Italian Restaurant and Hospitality Sectors. (2025). Guarascio, Dario ; Cirillo, Valeria ; Cutolo, Donato ; Tramontano, Jacopo ; Kenney, Martin. In: LEM Papers Series. RePEc:ssa:lemwps:2025/07.

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2025Service portfolio design for ship-then-shop subscription in online retailing. (2025). Li, Xiaochuan ; Wu, Huamin ; Tang, OU. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:199:y:2025:i:c:s1366554525001930.

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2025To adopt an online recommender system? A manufacturer’s strategic choice in a dual-channel setting. (2025). Li, HE ; Zhou, Chi ; Yu, Jing ; Leng, Mingming. In: International Journal of Production Economics. RePEc:eee:proeco:v:287:y:2025:i:c:s0925527325001628.

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2025The sequential search model: A framework for empirical research. (2025). Honka, Elisabeth ; Seiler, Stephan ; Ursu, Raluca. In: Quantitative Marketing and Economics (QME). RePEc:kap:qmktec:v:23:y:2025:i:1:d:10.1007_s11129-024-09291-2.

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2025Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?. (2025). Yu, Yugang ; Cheng, T. C. E., ; Zhou, LI ; Xu, Xiaoping. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:195:y:2025:i:c:s1366554524005416.

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2025Enhancing External Validity of Experiments with Ongoing Sampling. (2025). Huang, Shan ; Han, Shichao ; Wang, Chen. In: Papers. RePEc:arx:papers:2502.18253.

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2025Conservatives, Progressives and Transformers: The Influence of Marketers Biases on Sustainable Innovation. (2025). Hemonnetgoujot, Aurlie ; Richit, Sophie. In: Post-Print. RePEc:hal:journl:hal-05389626.

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2025Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance. (2025). Maesen, Stijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:192-211.

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2025Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility. (2025). Chrysochou, Polymeros ; Tiganis, Antonios ; Krystallis, Athanasios ; Mitkidis, Panagiotis. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004247.

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2025Recipient-brand value misalignment: How corporate sociopolitical activism reshapes gift giving decisions. (2025). Givi, Julian ; Cui, Annie Peng ; Zhao, Lin. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003467.

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2025Quest for insights: Leveraging data from the video game ecosystem in marketing. (2025). Haenlein, Michael ; Hewett, Kelly ; Smith, Keith Marion ; Hulland, John ; Welden, Roman. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:4:d:10.1007_s11747-024-01074-1.

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2025The Value of Personalized Recommendations: Evidence from Netflix. (2025). Tran, Allen ; Chou, Winston ; Kallus, Nathan ; Aridor, Guy ; Zielnicki, Kevin ; Bibaut, Aurelien. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12257.

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2025The Value of Personalized Recommendations: Evidence from Netflix. (2025). Chou, Winston ; Tran, Allen ; Kallus, Nathan ; Zielnicki, Kevin ; Bibaut, Aur'Elien ; Aridor, Guy. In: Papers. RePEc:arx:papers:2511.07280.

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2025Optimizing gift card and pricing strategies in the presence of double mental discounting. (2025). Cui, Jie ; Pan, Jingming. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000487.

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2025Navigating the future of B2B marketing: The transformative impact of the industrial metaverse. (2025). Reinartz, Werner ; Bamberger, Boas ; Ulaga, Wolfgang. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005617.

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2025To reveal or conceal: AI identity disclosure strategies for merchants. (2025). Yang, Zhaojun ; Sun, Jun ; Zhang, Yali ; Ding, Zhenbin ; Goh, Mark. In: International Journal of Production Economics. RePEc:eee:proeco:v:283:y:2025:i:c:s0925527325000490.

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2025Artificial intelligence in sales research: Identifying emergent themes and looking forward. (2025). Jarotschkin, Viktor ; Chaker, Nawar N ; Soykoth, Mostofa Wahid. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325002061.

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2025Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches. (2025). Liu, Yong ; Song, Zhi-Yuan ; Cheng, Jin-Shi. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001857.

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2025Ideators’ success in innovation tournaments: Participation, productivity, or pressure?. (2025). Tellis, Gerard J ; Pescher, Christian ; Fller, Johann. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:335-364.

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2025Selective Reviews of Bandit Problems in AI via a Statistical View. (2025). Zhou, Pengjie ; Zhang, Huiming ; Wei, Haoyu. In: Papers. RePEc:arx:papers:2412.02251.

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2025Selective Reviews of Bandit Problems in AI via a Statistical View. (2025). Zhang, Huiming ; Wei, Haoyu ; Zhou, Pengjie. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:4:p:665-:d:1593909.

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2025Advancing the science of marketing. (2025). Allenby, Greg. In: Marketing Letters. RePEc:kap:mktlet:v:36:y:2025:i:2:d:10.1007_s11002-024-09745-3.

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2025Decision Uncertainty from Strict Preferences in Sequential Search Scenarios with Multiple Criteria. (2025). Santos-Arteaga, Francisco Javier ; Durn, Yolanda Durn ; di Caprio, Debora. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:9:p:1368-:d:1640013.

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2025Flash sale or continuing Sale? Examining the timing flow of E-tailers€™ promotion effects. (2025). Xu, Xun ; Zhuang, Yiming. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:86:y:2025:i:c:s0969698925001018.

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2025Deceptively Framed Lotteries in Consumer Markets. (2025). Dertwinkel-Kalt, Markus ; Tiede, Jan-Niklas ; Normann, Hans-Theo ; Werner, Tobias. In: Papers. RePEc:arx:papers:2511.01597.

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2025Vertically probabilistic selling mechanism under asymmetric quality-tier competition: An analytical exploration. (2025). Gong, Zaiwu ; Cao, Jie ; Cai, Mei ; Tian, Lin ; Yang, Guang. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001185.

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2025Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction. (2025). Li, Zhitang ; He, Peng ; Xu, Henry. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000426.

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2025From words to insights: Text analysis in business research. (2025). de Jong, David ; Herhausen, Dennis ; Ludwig, Stephan ; Abedin, Ehsan ; Ul, Nasim. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003145.

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2025Manufacturers€™ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting. (2025). Wang, Xingtang ; Qu, You ; Dong, Jingyang ; Yu, Tianyang. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001730.

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2025Beneath the trees: the influence of natural capital on shadow price dynamics in a macroeconomic model with uncertainty. (2025). Tarsia, Romano ; Roman, Josselin ; Mori, Aditya ; Benmir, Ghassane. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:128516.

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2025Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages. (2025). Kostygina, Ganna ; Carter, Chandler C ; Tran, HY ; Emery, Sherry L. In: IJERPH. RePEc:gam:jijerp:v:22:y:2025:i:8:p:1285-:d:1726197.

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2025Fully Bayesian Inference for Meta-Analytic Deconvolution Using Efron’s Log-Spline Prior. (2025). Lee, Joonho ; Sui, Daihe. In: Mathematics. RePEc:gam:jmathe:v:13:y:2025:i:16:p:2639-:d:1726283.

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2025Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method.. (2025). Schraml, Christopher. In: OSF Preprints. RePEc:osf:osfxxx:63nbc_v1.

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Recent citations received in 2024
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2024Vertical Contracts and Product Introduction: Evidence from the US Yogurt Industry. (2024). Song, Yujing ; Zhu, Xinrong ; Ma, Meilin ; Duarte, Marco. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea22:343858.

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2024Consumer preferences for craft beer: The interplay of localness and advertising language. (2024). Cerjak, Marija ; Drichoutis, Andreas ; Bazzani, Claudia. In: 2024 Annual Meeting, July 28-30, New Orleans, LA. RePEc:ags:aaea24:343728.

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2024How do applied researchers use the Causal Forest? A methodological review of a method. (2024). Rehill, Patrick. In: Papers. RePEc:arx:papers:2404.13356.

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2024From Text to Insight: Leveraging Large Language Models for Performance Evaluation in Management. (2024). Li, Ning ; Xu, Mingze ; Zhou, Huaikang. In: Papers. RePEc:arx:papers:2408.05328.

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2024Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models. (2024). Dew, Ryan ; Padilla, Nicolas ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2408.07678.

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2024What Does ChatGPT Make of Historical Stock Returns? Extrapolation and Miscalibration in LLM Stock Return Forecasts. (2024). Gulen, Huseyin ; Zhou, Dexin ; Green, Clifton T ; Chen, Shuaiyu. In: Papers. RePEc:arx:papers:2409.11540.

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2024Reproducing and Extending Experiments in Behavioral Strategy with Large Language Models. (2024). Billinger, Stephan ; Albert, Daniel. In: Papers. RePEc:arx:papers:2410.06932.

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2024When Is Heterogeneity Actionable for Personalization?. (2024). Berman, Ron ; Shchetkina, Anya. In: Papers. RePEc:arx:papers:2411.16552.

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2024The use of synthetic data in tourism. (2024). Viglia, Giampaolo ; Adler, Susanne J ; Miltgen, Caroline Lancelot ; Sarstedt, Marko. In: Annals of Tourism Research. RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963.

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2024Shrinkflation. (2024). Serfes, Konstantinos ; Chalioti, Evangelia. In: Economics Letters. RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004439.

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2024“I dont care about cookies!” data disclosure and time-inconsistent users. (2024). Abrardi, Laura ; Cambini, Carlo ; Hoernig, Steffen. In: Information Economics and Policy. RePEc:eee:iepoli:v:69:y:2024:i:c:s0167624524000349.

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2024Generative AI for scalable feedback to multimodal exercises. (2024). Skiera, Bernd ; Jurgensmeier, Lukas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488.

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2024A model of mobile app and ad platform markets. (2024). Zennyo, Yusuke. In: International Journal of Industrial Organization. RePEc:eee:indorg:v:97:y:2024:i:c:s0167718724000729.

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2024Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik. In: Journal of Business Research. RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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2024Do political conflicts influence daily consumption choices? Evidence from US-China relations. (2024). Jurgensmeier, Lukas ; Proffen, Celina. In: Journal of Economic Behavior & Organization. RePEc:eee:jeborg:v:220:y:2024:i:c:p:660-674.

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2024The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002777.

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2024Dynamic pricing for perishable goods: A data-driven digital transformation approach. (2024). Bhatti, Zeeshan Ahmed ; Aslam, Haris ; Syed, Tahir Abbas ; Mehmood, Fahad ; Pahuja, Aseem. In: International Journal of Production Economics. RePEc:eee:proeco:v:277:y:2024:i:c:s0925527324002627.

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2024Do virtual endorsers have a country-of-origin effect? From the perspective of congruent explanations. (2024). Wu, Yang ; Xu, Hui. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003263.

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2024Synthetic Participatory Planning of Shared Automated Electric Mobility Systems. (2024). Yu, Jiangbo ; McKinley, Graeme. In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:13:p:5618-:d:1426368.

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2024Uninformed Choices in Perishables. (2024). Sanders, Robert Evan ; Hansen, Karsten ; Misra, Kanishka. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:751-777.

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2024Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”. (2024). Zhang, Ting. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:4:p:918-920.

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2024Dual Role and Product Featuring Strategy of Digital Platform. (2024). Qiu, YE ; Wang, Ruitong. In: Marketing Science. RePEc:inm:ormksc:v:43:y:2024:i:6:p:1168-1187.

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2024AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar. In: AMS Review. RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00293-7.

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2024Sentiment Analysis in the Age of Generative AI. (2024). Hartmann, Jochen ; Krugmann, Jan Ole. In: Customer Needs and Solutions. RePEc:spr:custns:v:11:y:2024:i:1:d:10.1007_s40547-024-00143-4.

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2024The impacts of platform owner entry on prospective complementors’ intention to join: Discouraged by deterrent or attracted by good reputation. (2024). Zhao, Xin ; Li, Zhengwei ; Zheng, Yadan. In: Electronic Markets. RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00738-8.

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2024Mitigating Estimation Risk: a Data-Driven Fusion of Experimental and Observational Data. (2024). Stegehuis, Noah ; Koopman, Siem Jan ; Gorgi, Paolo ; Blasques, Francisco. In: Tinbergen Institute Discussion Papers. RePEc:tin:wpaper:20240066.

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Recent citations received in 2023
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2023Splash! Robustifying Donor Pools for Policy Studies. (2023). Bayani, Mani ; Coupet, Jason ; Greathouse, Jared Amani. In: Papers. RePEc:arx:papers:2308.13688.

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2023Dynamic pricing: Definition, implications for managers, and future research directions. (2023). Kopalle, Praveen K ; Gangwar, Manish ; Akella, Laxminarayana Yashaswy ; Pauwels, Koen. In: Journal of Retailing. RePEc:eee:jouret:v:99:y:2023:i:4:p:580-593.

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2023The choice between the agency and reselling modes considering green technology with the cap-and-trade scheme. (2023). Xu, Xiaoping ; Guo, Shunan ; Du, Pengcheng ; Cheng, T. C. E., . In: International Journal of Production Economics. RePEc:eee:proeco:v:260:y:2023:i:c:s0925527323000713.

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2023Supply chain channel structure with online platform and dual-purpose firms. (2023). Gao, Yuqing ; Wang, Yun ; Huang, Song. In: Transportation Research Part E: Logistics and Transportation Review. RePEc:eee:transe:v:180:y:2023:i:c:s1366554523003514.

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2023Optimal Price Targeting. (2023). Seiler, Stephan ; Aggarwal, Ishant ; Smith, Adam N. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:3:p:476-499.

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2023Fee or subsidy? Pricing strategies for digital content platforms with different content and advertising. (2023). Li, Peipei ; Mei, Shue ; Zhong, Weijun. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4482-4506.

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Recent citations received in 2022
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2022Value for Money and Selection: How Pricing Affects Airbnb Ratings. (2022). Stenzel, Andre ; Schaefer, Maximilian ; Tran, Kevin Ducbao ; Carnehl, Christoph. In: Working Papers. RePEc:igi:igierp:684.

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2022Pushing Notifications as Dynamic Information Design. (2022). Zhong, Zemin ; Iyer, Ganesh. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:1:p:51-72.

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2022Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage. (2022). Hristakeva, Sylvia. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:2:p:315-335.

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2022Identifying Food Labeling Effects on Consumer Behavior. (2022). Noton, Carlos ; Araya, Sebastian ; Schwartz, Daniel ; Elberg, Andres. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:5:p:982-1003.

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2022Superior Knowledge, Price Discrimination, and Customer Inspection. (2022). Xu, Zibin ; Li, XI. In: Marketing Science. RePEc:inm:ormksc:v:41:y:2022:i:6:p:1097-1117.

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