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International Journal of Research in Marketing / Elsevier

Citation Profile [Updated: 2026-03-14 21:09:38]
5 Years H Index
42
Impact Factor (IF)
1.14
5 Years IF
1.1
Data available in this report

[Raw data] [50 most cited papers] [50 most relevant papers] [cites used to compute IF] [Recent citations ][Frequent citing series ] [more data in EconPapers] [trace new citations] [Missing citations? Add them now] [Incorrect content? Let us know]

Main indicators
Raw Data

 

IF AIF CIF IF5 DOC CDO CIT NCI CCU D2Y C2Y D5Y C5Y SC %SC CiY II AII
2008 0 0.47 0.59 0 32 32 738 18 26 0 0 14 77.8 18 0.56 0.22
2009 0.5 0.46 0.37 0.5 33 65 1052 24 50 32 16 32 16 17 70.8 5 0.15 0.23
2010 0.51 0.46 0.53 0.51 29 94 934 50 100 65 33 65 33 21 42 6 0.21 0.2
2011 0.55 0.51 0.72 0.67 32 126 706 91 191 62 34 94 63 40 44 2 0.06 0.23
2012 0.74 0.5 0.78 0.74 39 165 825 128 319 61 45 126 93 42 32.8 17 0.44 0.21
2013 0.59 0.54 0.77 0.83 43 208 455 161 480 71 42 165 137 20 12.4 4 0.09 0.24
2014 0.65 0.53 1.16 0.93 41 249 551 290 770 82 53 176 164 53 18.3 9 0.22 0.22
2015 0.6 0.52 1.16 0.95 48 297 585 346 1116 84 50 184 175 71 20.5 14 0.29 0.22
2016 0.71 0.5 1.35 0.99 70 367 870 496 1612 89 63 203 201 65 13.1 14 0.2 0.2
2017 0.78 0.52 1.41 0.93 53 420 821 592 2204 118 92 241 224 95 16 12 0.23 0.21
2018 0.89 0.53 1.42 0.92 39 459 351 650 2854 123 109 255 234 65 10 5 0.13 0.22
2019 0.82 0.54 1.47 0.96 38 497 557 730 3584 92 75 251 242 85 11.6 7 0.18 0.21
2020 1.3 0.64 1.97 1.49 49 546 499 1074 4658 77 100 248 370 108 10.1 11 0.22 0.3
2021 1.86 0.74 2.17 1.78 62 608 318 1321 5979 87 162 249 444 165 12.5 35 0.56 0.27
2022 1.58 0.73 1.91 1.61 66 674 241 1285 7264 111 175 241 389 99 7.7 11 0.17 0.22
2023 0.98 0.69 1.6 1.35 50 724 145 1162 8426 128 125 254 343 107 9.2 18 0.36 0.2
2024 1.22 0.81 1.48 1.46 43 767 41 1134 9560 116 142 265 387 75 6.6 5 0.12 0.23
2025 1.14 1.1 1.1 70 837 8 917 10477 93 106 270 296 100 10.9 9 0.13
IF: Two years Impact Factor: C2Y / D2Y
AIF: Average Impact Factor for all series in RePEc in year y
CIF: Cumulative impact factor
IF5: Five years Impact Factor: C5Y / D5Y
DOC: Number of documents published in year y
CDO: Cumulative number of documents published until year y
CIT: Number of citations to papers published in year y
NCI: Number of citations in year y
CCU: Cumulative number of citations to papers published until year y
D2Y: Number of articles published in y-1 plus y-2
C2Y: Cites in y to articles published in y-1 plus y-2
D5Y: Number of articles published in y-1 until y-5
C5Y: Cites in y to articles published in y-1 until y-5
SC: selft citations in y to articles published in y-1 plus y-2
%SC: Percentage of selft citations in y to articles published in y-1 plus y-2
CiY: Cites in year y to documents published in year y
II: Immediacy Index: CiY / Documents.
AII: Average Immediacy Index for series in RePEc in year y
50 most cited documents in this series
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Haenlein, Michael ; Henseler, Jorg. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

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498
22010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Mahajan, Vijay ; Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

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241
32017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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218
42017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

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202
52012Drivers of consumer–brand identification. (2012). Ratneshwar, S ; Sen, Sankar ; Stokburger-Sauer, Nicola. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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143
62008A multi-stage model of word-of-mouth influence through viral marketing. (2008). Lilien, Gary L ; de Bruyn, Arnaud. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

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127
72009A new measure of brand personality. (2009). Weijters, Bert ; Geuens, Maggie ; de Wulf, Kristof. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107.

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115
82011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). Verhoef, Peter C ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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113
92011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Tammo ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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113
102011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

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109
112016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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104
122019The impact of digital transformation on the retailing value chain. (2019). Reinartz, Werner ; Wiegand, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

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98
132008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). Lomax, Wendy ; East, Robert ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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97
142016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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84
152009Linking marketing capabilities with profit growth. (2009). Slotegraaf, Rebecca J ; Morgan, Neil A ; Vorhies, Douglas W. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:284-293.

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81
162008Do social product features have value to consumers?. (2008). Devinney, Timothy M ; Burke, Paul F ; Auger, Pat ; Louviere, Jordan J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:183-191.

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75
172010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Huettl, Verena ; Gierl, Heribert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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72
182008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Dewitte, Siegfried ; Pandelaere, Mario ; Warlop, Luk ; Cornelissen, Gert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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72
192012Identity-based consumer behavior. (2012). Puntoni, Stefano ; Forehand, Mark R ; Warlop, Luk ; Reed, Americus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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71
202018Endogeneity in survey research. (2018). Ghosh, Mrinal ; Sande, Jon Bingen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

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71
212014Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. (2014). Neslin, Scott A ; Ailawadi, Kusum L ; Luan, Jackie Y ; Taylor, Gail Ayala. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:2:p:156-167.

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70
222019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

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68
232010The effect of rating scale format on response styles: The number of response categories and response category labels. (2010). Weijters, Bert ; Schillewaert, Niels ; Cabooter, Elke. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:236-247.

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67
242010Estimating aggregate consumer preferences from online product reviews. (2010). Decker, Reinhold ; Trusov, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:293-307.

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66
252008Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping. (2008). Nisol, Patricia ; Campo, Katia ; Gijsbrechts, Els. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:5-21.

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64
262010The chilling effects of network externalities. (2010). Goldenberg, Jacob ; Muller, Eitan ; Libai, Barak. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:1:p:4-15.

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60
272020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

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60
282012Generating global brand equity through corporate social responsibility to key stakeholders. (2012). Tribó, Josep ; Verhoef, Peter ; Tribo, Josep A ; Torres, Anna. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:13-24.

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59
292011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

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56
302016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

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56
312012Marketing activity, blogging and sales. (2012). Manchanda, Puneet ; Onishi, Hiroshi. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:221-234.

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55
322016Decomposing the effects of online customer reviews on brand, price, and product attributes. (2016). Natter, Martin ; Reiner, Jochen ; Kostyra, Daniel S ; Klapper, Daniel. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:11-26.

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55
332010Motivated Consumer Innovativeness: Concept, measurement, and validation. (2010). Geuens, Maggie ; Vandecasteele, Bert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318.

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53
342020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Ma, Liye ; Sun, Baohong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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51
352010Brand awareness in business markets: When is it related to firm performance?. (2010). Klarmann, Martin ; Schmitt, Jens ; Homburg, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:201-212.

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50
362020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Wedel, Michel ; Zhang, Jie ; Bigne, Enrique. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

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50
372020Brand activism: Does courting controversy help or hurt a brand?. (2020). Mukherjee, Sourjo ; Althuizen, Niek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

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49
382019Branding in the era of digital (dis)intermediation. (2019). Gielens, Katrijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:367-384.

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46
392020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

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45
402019Comparing automated text classification methods. (2019). Heitmann, Mark ; Huppertz, Juliana ; Hartmann, Jochen ; Schamp, Christina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

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44
412012Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:395-405.

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43
422013User-generated versus designer-generated products: A performance assessment at Muji. (2013). Ogawa, Susumu ; Schreier, Martin ; Nishikawa, Hidehiko. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:30:y:2013:i:2:p:160-167.

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43
432012Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects. (2012). Romani, Simona ; Grappi, Silvia ; Dalli, Daniele. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:1:p:55-67.

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42
442016Mapping the customer journey: Lessons learned from graph-based online attribution modeling. (2016). Anderl, Eva ; Schumann, Jan Hendrik ; Becker, Ingo ; von Wangenheim, Florian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:457-474.

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42
452014Reward redemption effects in a loyalty program when customers choose how much and when to redeem. (2014). Fok, Dennis ; Verhoef, Peter C ; Dorotic, Matilda. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:31:y:2014:i:4:p:339-355.

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42
462015Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension. (2015). Konu, Umut ; Schepers, Jeroen ; de Keyser, Arne. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:32:y:2015:i:4:p:453-456.

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41
472008Models and optimal designs for conjoint choice experiments including a no-choice option. (2008). Goos, Peter ; Vandebroek, Martina ; Vermeulen, Bart. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:2:p:94-103.

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41
482012The performance of global brands in the 2008 financial crisis: A test of two brand value measures. (2012). Mazvancheryl, Sanal K ; Johansson, Johny K ; Dimofte, Claudiu V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:3:p:235-245.

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39
492017Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. (2017). Hennig-Thurau, Thorsten ; Wiertz, Caroline ; Marchand, Andre. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:2:p:336-354.

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39
502010Dimensions of fit between a brand and a social cause and their influence on attitudes. (2010). Zdravkovic, Srdan ; Stanley, Sarah M ; Magnusson, Peter. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:151-160.

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39
50 most relevant documents in this series (papers most cited in the last two years)
#YearTitleCited
12009An empirical comparison of the efficacy of covariance-based and variance-based SEM. (2009). Reinartz, Werner ; Haenlein, Michael ; Henseler, Jorg. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344.

Full description at Econpapers || Download paper

66
22017Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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46
32017Service-dominant logic 2025. (2017). Vargo, Stephen L ; Lusch, Robert F. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67.

Full description at Econpapers || Download paper

36
42019The impact of digital transformation on the retailing value chain. (2019). Reinartz, Werner ; Wiegand, Nico ; Imschloss, Monika. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366.

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35
52020Brand activism: Does courting controversy help or hurt a brand?. (2020). Mukherjee, Sourjo ; Althuizen, Niek. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:772-788.

Full description at Econpapers || Download paper

31
62019The effect of social networks structure on innovation performance: A review and directions for research. (2019). Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:3-19.

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30
72023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Peres, Renana ; Schreier, Martin ; Schweidel, David ; Sorescu, Alina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

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26
82012Drivers of consumer–brand identification. (2012). Ratneshwar, S ; Sen, Sankar ; Stokburger-Sauer, Nicola. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:406-418.

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26
92010Innovation diffusion and new product growth models: A critical review and research directions. (2010). Mahajan, Vijay ; Peres, Renana ; Muller, Eitan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:2:p:91-106.

Full description at Econpapers || Download paper

25
102018Endogeneity in survey research. (2018). Ghosh, Mrinal ; Sande, Jon Bingen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:2:p:185-204.

Full description at Econpapers || Download paper

24
112020Virtual and augmented reality: Advancing research in consumer marketing. (2020). Wedel, Michel ; Zhang, Jie ; Bigne, Enrique. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:443-465.

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21
122020The future of marketing. (2020). Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:15-26.

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20
132022How, why, and when disclosure type matters for influencer marketing. (2022). Karagur, Zeynep ; Klein, Kristina ; Becker, Jan-Michael ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:313-335.

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19
142011Willingness to pay for organic products: Differences between virtue and vice foods. (2011). Verhoef, Peter C ; van Doorn, Jenny. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:167-180.

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19
152023How can non-fungible tokens bring value to brands. (2023). Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:30-37.

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18
162020Machine learning and AI in marketing – Connecting computing power to human insights. (2020). Ma, Liye ; Sun, Baohong. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:481-504.

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16
172022A conceptual framework of contemporary luxury consumption. (2022). Wang, Yajin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:3:p:788-803.

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16
182016Brand value co-creation in a digitalized world: An integrative framework and research implications. (2016). Ramaswamy, Venkat ; Ozcan, Kerimcan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:93-106.

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15
192019Comparing automated text classification methods. (2019). Heitmann, Mark ; Huppertz, Juliana ; Hartmann, Jochen ; Schamp, Christina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:20-38.

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15
202022Collecting samples from online services: How to use screeners to improve data quality. (2022). Luong, Vinh ; Ford, John B ; Babin, Barry J ; Arndt, Aaron D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:117-133.

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15
212016The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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15
222023More than a Feeling: Accuracy and Application of Sentiment Analysis. (2023). Heitmann, Mark ; Hartmann, Jochen ; Schamp, Christina ; Siebert, Christian. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:75-87.

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14
232011Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. (2011). , Tammo ; Frambach, Ruud T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:2:p:134-144.

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13
242019Modeling the relationship between firm and user generated content and the stages of the marketing funnel. (2019). O'Connor, Peter ; Kumar, Ashish ; Colicev, Anatoli. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:1:p:100-116.

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13
252022Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. (2022). Gupta, Shaphali ; Arunachalam, S ; Welden, Roman B ; Varadarajan, Rajan ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:482-501.

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13
262021Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives. (2021). Belk, Russell ; Hollebeek, Linda D. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:387-401.

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13
272020Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Tucker, Catherine ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:3:p:466-480.

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282020Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:737-755.

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292012Identity-based consumer behavior. (2012). Puntoni, Stefano ; Forehand, Mark R ; Warlop, Luk ; Reed, Americus. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:29:y:2012:i:4:p:310-321.

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302022An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews. (2022). Deng, Yiting ; Singh, Sameer ; Currim, Imran S ; Alantari, Huwail J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:1:p:1-19.

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312010Are scarce products always more attractive? The interaction of different types of scarcity signals with products suitability for conspicuous consumption. (2010). Huettl, Verena ; Gierl, Heribert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:27:y:2010:i:3:p:225-235.

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322021Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance. (2021). Robiady, Nurlita Devian ; Windasari, Nila Armelia ; Nita, Arfenia. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:2:p:492-500.

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332008Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. (2008). Dewitte, Siegfried ; Pandelaere, Mario ; Warlop, Luk ; Cornelissen, Gert. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:1:p:46-55.

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342023Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?. (2023). Zhang, John Z. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:1:p:22-29.

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352019Hook vs. hope: How to enhance customer engagement through gamification. (2019). Fritze, Martin P ; Dong, Lin ; Marchand, Andre ; Eisingerich, Andreas B. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:200-215.

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362019Video mining: Measuring visual information using automatic methods. (2019). Wang, Xin ; Li, XI ; Shi, Mengze. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:36:y:2019:i:2:p:216-231.

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372016The B2B Knowledge Gap. (2016). Lilien, Gary L. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:3:p:543-556.

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382008Measuring the impact of positive and negative word of mouth on brand purchase probability. (2008). Lomax, Wendy ; East, Robert ; Hammond, Kathy. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:215-224.

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392021Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence. (2021). Gelbrich, Katja ; Hagel, Julia ; Orsingher, Chiara. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:1:p:176-193.

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402011Agent-based modeling in marketing: Guidelines for rigor. (2011). Rand, William ; Rust, Roland T. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193.

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412018Extracting brand information from social networks: Integrating image, text, and social tagging data. (2018). Decker, Reinhold ; Klostermann, Jan ; Boger, Daniel ; Plumeyer, Anja. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:538-556.

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422020Retailing and retailing research in the age of big data analytics. (2020). Dekimpe, Marnik G. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14.

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432022Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. (2022). Reinartz, Werner ; Kopalle, Praveen K ; Gangwar, Manish ; Ramachandran, Divya ; Rindfleisch, Aric ; Kaplan, Andreas. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:39:y:2022:i:2:p:522-540.

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442018Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. (2018). Hennig-Thurau, Thorsten ; Hansen, Nele ; Kupfer, Ann-Kristin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:35:y:2018:i:4:p:557-574.

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452016On-demand streaming services and music industry revenues — Insights from Spotifys market entry. (2016). Wlomert, Nils ; Papies, Dominik. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:2:p:314-327.

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462008A multi-stage model of word-of-mouth influence through viral marketing. (2008). Lilien, Gary L ; de Bruyn, Arnaud. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:25:y:2008:i:3:p:151-163.

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472011Impact of star and movie buzz on motion picture distribution and box office revenue. (2011). Karniouchina, Ekaterina V. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:28:y:2011:i:1:p:62-74.

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482021The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. (2021). Srinivasan, Shuba ; Hanssens, Dominique M ; Edeling, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:38:y:2021:i:4:p:857-876.

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492020The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. (2020). Skiera, Bernd ; Srinivasan, Shuba ; Bayer, Emanuel ; Riedl, Edward J. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:37:y:2020:i:4:p:789-804.

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502016The role of social media and brand equity during a product recall crisis: A shareholder value perspective. (2016). Hsu, Liwu ; Lawrence, Benjamin. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:33:y:2016:i:1:p:59-77.

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Citing documents used to compute impact factor: 106
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2025Discovering sentiment insights: streamlining tourism review analysis with Large Language Models. (2025). Guidotti, Dario ; Pandolfo, Laura ; Pulina, Luca. In: Information Technology & Tourism. RePEc:spr:infott:v:27:y:2025:i:1:d:10.1007_s40558-024-00309-9.

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2025Impact of audit assurance on the quality of sustainability reporting. (2025). Grommes, Alexander. In: Junior Management Science (JUMS). RePEc:zbw:jumsac:313865.

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2025Investor sentiment and market returns: A multi-horizon analysis. (2025). Ngo, Vu Minh ; Nguyen, Huan Huu ; van Nguyen, Phuc ; Pham, Luan Minh. In: Research in International Business and Finance. RePEc:eee:riibaf:v:74:y:2025:i:c:s027553192400494x.

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2025Expressions of customer rumination in online posts and firm responses. (2025). Tran, Hai-Anh ; Strizhakova, Yuliya ; Nguyen, Bach. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01061-6.

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2025AI‐Driven Sentiment Analysis for Retail Management: A Graph‐Based DSS Comparing Franchise and Company‐Owned Stores. (2025). Cliquet, Grard ; Baray, Jrme. In: Managerial and Decision Economics. RePEc:wly:mgtdec:v:46:y:2025:i:4:p:2345-2363.

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2025The power of generative marketing: Can generative AI create superhuman visual marketing content?. (2025). Domdey, Samuel ; Hartmann, Jochen ; Exner, Yannick. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:13-31.

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2025Digital brand equity: The concept, antecedents, measurement, and future development. (2025). Davcik, Nebojsa ; France, Stephen L ; Kazandjian, Brett J. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325000967.

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2025Access to credit and fintech: A lexicon-based sentiment analysis application on Twitter data. (2025). Bredice, Marilena ; Formisano, Anna Vittoria ; Kullafi, Sara ; Palma, Pasquale. In: Research in International Business and Finance. RePEc:eee:riibaf:v:77:y:2025:i:pa:s027553192500131x.

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2025Measuring technology acceptance over time using transfer models based on online customer reviews. (2025). Baier, Daniel ; Karasenko, Andreas ; Rese, Alexandra. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000578.

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2025From words to insights: Text analysis in business research. (2025). de Jong, David ; Herhausen, Dennis ; Ludwig, Stephan ; Abedin, Ehsan ; Ul, Nasim. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003145.

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2025The impact of influence tactics on brand message sharing. (2025). Tran, Hai-Anh ; Evanschitzky, Heiner ; Huang, Guowei. In: Journal of Business Research. RePEc:eee:jbrese:v:199:y:2025:i:c:s0148296325003200.

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2025Examining the Drivers and Economic and Social Impacts of Cryptocurrency Adoption. (2025). Naseer, Mirza Muhammad ; Yousef, Ezaddin ; Guo, Yongsheng. In: FinTech. RePEc:gam:jfinte:v:4:y:2025:i:1:p:5-:d:1576895.

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2025Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers. (2025). Dlp, Katharina ; Brandes, Leif. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:491-521.

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2025Setting sail in a tokenized world: An exploration of the Bored Ape Yacht Club and the co-created consumer experience. (2025). Brouard, Myriam. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:522-535.

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2025Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets. (2025). von Gegerfelt, Mats ; Vomberg, Arnd. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:536-556.

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2025The value of distinctiveness: Product uniqueness in crypto marketing. (2025). Spann, Martin ; Berghueser, Sophie M. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:573-593.

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2025Rarity, the WTA-WTP disparity, and price adjustments in the NFT market. (2025). Zhao, XI ; Qiao, Zheng ; Huangfu, Bingrui ; Liu, Yuanyuan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:594-609.

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2025On the role of provenance in NFT trades. (2025). Xie, Ying ; Haruvy, Ernan ; Alavi, Soogand. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:610-625.

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2025Herding behavior in NFT Auction: The role of visual complexity and familiarity. (2025). Reza, Sadat ; Lam, Shun Yin ; Kim, Eunsoo ; Xie, Peiwen. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:684-710.

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2025Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance. (2025). Maesen, Stijn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:192-211.

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2025Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience. (2025). Dion, Delphine ; Philippe, Deborah ; Debenedetti, Alain. In: Post-Print. RePEc:hal:journl:hal-04593576.

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2025Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience. (2025). Debenedetti, Alain ; Philippe, Dborah ; Dion, Delphine. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:32-54.

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2025Ideators’ success in innovation tournaments: Participation, productivity, or pressure?. (2025). Tellis, Gerard J ; Pescher, Christian ; Fller, Johann. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:335-364.

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2025Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat. (2025). Kerrigan, Finola ; Preece, Chloe ; Oreilly, Daragh. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:411-432.

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2025When bots’ empathic expressions backfire: Exploring the negative moderation between chatbot empathic expressions and monetary compensation for angry customers. (2025). Lee, Jung. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00814-7.

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2025The impact of new product entry on brand sales volatility at the retailer: A Detailed Look into volatility drivers. (2025). Wang, Wanxin ; Yildirim, Gokhan ; Deleersnyder, Barbara. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000906.

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2025Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects. (2025). , Tammo ; Breugelmans, Els ; Vafainia, Saeid ; Rooderkerk, Robert P. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:113-132.

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2025Advertising bidding involving consumer information sharing. (2025). Wang, DI ; Li, Zonghuo ; He, Xiang. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09712-6.

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2025What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping. (2025). Wu, Chunmao ; Spence, Charles ; Li, Pei. In: Humanities and Social Sciences Communications. RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05363-0.

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2025Call me maybe: does customer feedback seeking impact nonsolicited customers?. (2025). Chintagunta, Pradeep ; Vilcassim, Naufel ; Anderson, Stephen J ; Kaul, Rupali. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:125615.

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2025Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions. (2025). Lasri, Sarah ; Robert-Monnot, Elisa ; Reniou, Fanny. In: Post-Print. RePEc:hal:journl:hal-04882563.

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2025The past, present, and future of sustainability marketing: How did we get here and where might we go?. (2025). Cakanlar, Aylin ; Sethi, Shakti ; Trudel, Remi ; White, Katherine. In: Journal of Business Research. RePEc:eee:jbrese:v:187:y:2025:i:c:s0148296324005605.

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2025Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow. (2025). Lavoye, Virginie ; Sipil, Jenni ; Tarkiainen, Anssi ; Petit, Olivia. In: Journal of Business Research. RePEc:eee:jbrese:v:196:y:2025:i:c:s0148296325002267.

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2025Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective. (2025). Chang, Yaping ; Yang, Tangwutu ; Yu, Zhihao ; Gao, Yajie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003710.

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2025What drives customer loyalty in a pandemic? Semantic analysis of grocery retailers. (2025). Laukkanen, Tommi ; Kuikka, Anna ; Hallikainen, Heli ; Tuominen, Sasu. In: Electronic Commerce Research. RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-024-09857-y.

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2025Computer vision in branding: A conceptual framework and future research agenda. (2025). Blasco-Arcas, Lorena ; Meg, Hsin Hsuan ; Li, Yaqiu. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001523.

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2025Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction. (2025). Zhou, LI ; Meng, Meng ; An, Le Thuy ; Nguyen, Tiep Duy ; Duong, Quang Huy. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000943.

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2025€œIll do it for myself€ : Enhancing customer value through online product customization experience. (2025). Ettis, Saaid Aboubaker ; Sellami, Achraf. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004399.

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2025User Value Priorities in Product Personalization and their Implications for Designing Future Additive Manufacturing Enabled Personalization Tools. (2025). Ariadi, Yudhi ; Abdul, Syahibudil Ikhwan ; Mazalan, Nurin Aishah ; Osman, Muhammed Nafis ; Taha, Mastura Muhammad. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:11:p:5047-5067.

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2025How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model. (2025). Jiang, Ning ; Gao, Wei ; Guo, Qingqing. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004351.

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2025Mental health among B2B salespeople: A morphological analysis. (2025). Goel, Ashish ; Guda, Sridhar ; Kumar, Rajesh ; Baliga, Ashwin J. In: Journal of Business Research. RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005976.

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2025Understanding the B2B customer experience and journey : A convergence-based lens. (2025). Wang, Zih-Hsiang ; Grgoire, Yany ; Lussier, Bruno ; de Keyser, Arne ; Rouziou, Maria ; Antonetti, Paolo ; Bal, Mathieu. In: Post-Print. RePEc:hal:journl:hal-05098375.

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2025Understanding the B2B customer experience and journey: A convergence-based lens. (2025). de Keyser, Arne ; Antonetti, Paolo ; Rouziou, Maria ; Wang, Zih-Hsiang ; Bal, Mathieu ; Lussier, Bruno ; Grgoire, Yany. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003042.

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2025Measuring the long-term impact of business school research on academia, teaching, society and decision makers. (2025). Jack, Andrew ; Haenlein, Michael. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:1-12.

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2025Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe. (2025). Muchenje, Chenjerai ; Chawuruka, Patson ; Masengu, Reason. In: Future Business Journal. RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00499-6.

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2025A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence. (2025). Yoo, Kiwoong ; Haenlein, Michael ; Hewett, Kelly. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01097-2.

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2025The European single market and intra-EU trade: An assessment with heterogeneity-robust difference-in-differences methods. (2025). Rios-Avila, Fernando ; Nagengast, Arne J ; Yotov, Yoto. In: Discussion Papers. RePEc:zbw:bubdps:328249.

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2025Behind the Screen: Gender Differences in the Creator Economy. (2025). Morabito, Leo ; Gioia, Francesca. In: IZA Discussion Papers. RePEc:iza:izadps:dp17666.

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2025How does AI affect the self-actualization of content creators in dynamic environments? A knowledge management perspective. (2025). Zhong, Peichi ; Yang, Yongzhong ; Wang, Mingsheng. In: Technology in Society. RePEc:eee:teinso:v:81:y:2025:i:c:s0160791x25000454.

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2025Consumer responses to weakness revelation of human brands: The role of authenticity. (2025). Zheng, Xiaolong ; Zhu, Qichao ; Huang, Junhui ; Liu, Maggie Wenjing. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:391-410.

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2025Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet. (2025). Kraft, Thilo Gerwien ; Hinz, Oliver ; Skiera, Bernd ; Hanneke, Bjrn. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:711-727.

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2025Influencer marketing unlocked: Understanding the value chains driving the creator economy. (2025). Lans, Ralf ; Kannan, P K ; Hofstetter, Reto ; Haenlein, Michael ; Zhang, Lingling ; Donkers, Bas ; Yang, Jeremy ; Beichert, Maximilian ; Shapira, Daniel ; Rosario, Ana Babi ; Muller, Eitan ; Libai, Barak ; Mayzlin, Dina ; Lanz, Andreas. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01073-2.

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2025Integrating high and low-status signals in product design: Effects on luxury brand preference. (2025). Wenting, Feng ; Jingwen, Liu ; Yuelong, Zeng. In: Journal of Business Research. RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003091.

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2025Blurred lines? Disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance. (2025). Weiger, Welf H ; Giertz, Johann N ; Hammerschmidt, Maik ; Hollebeek, Linda D. In: Journal of Business Research. RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001031.

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2025Generation Zs Involvement in Social Media in the Context of Its Representatives Readiness to Shape the Marketing Activities of Enterprises. (2025). Baruk, Agnieszka Izabela. In: European Research Studies Journal. RePEc:ers:journl:v:xxviii:y:2025:i:4:p:952-977.

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2025Two decades of research on digitalization, entrepreneurship, and internationalization: What foundations do they provide for research on digital entrepreneurial internationalization?. (2025). Gabrielsson, Prof Mika ; Vanninen, Heini ; Fraccastoro, Sara. In: International Business Review. RePEc:eee:iburev:v:34:y:2025:i:4:s096959312500068x.

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2025How live-streaming commerce interacts with two-period pricing when selling to strategic customers. (2025). Chen, Pingping ; Xie, Lei ; Dai, LU ; Song, Zhuzhu. In: European Journal of Operational Research. RePEc:eee:ejores:v:327:y:2025:i:1:p:148-161.

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2025Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. (2025). Kim, Jungkeun ; Lee, Daniel Chaein ; Cho, Areum ; Park, Jooyoung ; Jhang, Jihoon. In: LSE Research Online Documents on Economics. RePEc:ehl:lserod:126230.

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2025Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity. (2025). Cho, Areum ; Kim, Jungkeun ; Jhang, Jihoon ; Park, Jooyoung ; Lee, Daniel Chaein. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004272.

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2025Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse. (2025). Behl, Abhishek ; Wamba, Samuel Fosso ; Kumar, Aman ; Shankar, Amit. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:210:y:2025:i:c:s0040162524006784.

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2025Decentralized Distrust: How Cryptocurrency Payments Undermine Firm Trust. (2025). Hildebrand, Christian ; Winder, Philipp. In: OSF Preprints. RePEc:osf:osfxxx:up6k3_v1.

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2025Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. (2025). Hill, Sally Rao ; de Zubielqui, Graciela Corral ; Li, Wenjie. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:85:y:2025:i:c:s096969892500092x.

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2025Why do manufacturers launch virtual NFT products? The role of aspirational inventory levels. (2025). Wang, Shuhan ; Fan, DI ; Zhu, Wenqian. In: International Journal of Production Economics. RePEc:eee:proeco:v:286:y:2025:i:c:s0925527325001586.

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2025Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art. (2025). Senyuz, Aysu ; Kamleitner, Bernadette ; Gerhart, Jana-Verena. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:626-643.

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2025Gender and racial price disparities in the NFT marketplace. (2025). Yuan, Yuan ; Liu, Xiao ; Zhang, Shunyuan ; Srinivasan, Kannan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:3:p:644-667.

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2025Breakage analysis for profitability management in high-value, low-frequency loyalty programs. (2025). Montoya, Ricardo ; Goi, Marcel ; Troncoso, Isamar. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:450-466.

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2025Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication. (2025). Itani, Omar ; Kassar, Abdul-Nasser ; Eslami, Hossein ; Hollebeek, Linda D ; Dahrouj, Rasha. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000098.

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2025The impact of the linear and threshold matching principles on eliciting donation behavior in communal and exchange-oriented individuals. (2025). Das, Neel ; Ahmad, Fayez ; Nafees, Lubna. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001092.

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2025Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI. (2025). Krishnan, Omkumar ; Shamim, Irfan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001912.

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2025Toward open science in marketing research. (2025). Mizik, Natalie ; Sarstedt, Marko ; Datta, Hannes ; Adler, Susanne J ; Deer, Lachlan. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:1:p:212-233.

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2025Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments. (2025). Sima, Herbert ; Wang, Yajuan ; Niu, Shengjiao ; Xu, Chonghuan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002371.

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2025When the recipe is more important than the ingredients, understanding factors affecting customer loyalty in unmanned convenience store using fsQCA. (2025). Alshehri, Abdullah. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004132.

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2025Shadow work in self-service technologies usage: Scale development and validation. (2025). Lee, Woong-Kyu ; Ryoo, Sung Yul ; Koh, Joon ; Park, Sang Cheol. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:212:y:2025:i:c:s0040162524007339.

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2025Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns. (2025). Siemon, Dominik ; Morana, Stefan ; Sohn, Stefanie ; Labrecque, Lauren. In: Journal of Retailing. RePEc:eee:jouret:v:101:y:2025:i:2:p:263-278.

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2025Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment. (2025). Kobayashi, Shunto J ; Gu, Zhengrong ; Johnson, Garrett A. In: CESifo Working Paper Series. RePEc:ces:ceswps:_11931.

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2025Agentic Workflows for Economic Research: Design and Implementation. (2025). Yi, Jiachen ; Wang, Zhongli ; Harting, Philipp ; Dawid, Herbert. In: Papers. RePEc:arx:papers:2504.09736.

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2025Empowering GenAI stakeholders. (2025). Hermann, Erik ; Puntoni, Stefano. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-025-01098-1.

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2025A systematic review of AI-based feedback in educational settings. (2025). Durak, Hatice Yildiz ; Onan, Aytu. In: Journal of Computational Social Science. RePEc:spr:jcsosc:v:8:y:2025:i:4:d:10.1007_s42001-025-00428-1.

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2025How generative AI Is shaping the future of marketing. (2025). Guha, Abhijit ; Davenport, Thomas ; Satornino, Cinthia B ; Grewal, Dhruv. In: Journal of the Academy of Marketing Science. RePEc:spr:joamsc:v:53:y:2025:i:3:d:10.1007_s11747-024-01064-3.

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2025Online reviews: A literature review and roadmap for future research. (2025). Proserpio, Davide ; Pocchiari, Martina ; Dover, Yaniv. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:275-297.

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2025U-shaped Effect of Color in Short-form Video: Combination of Text, Audio, Image ML and Generative AI. (2025). Wen, Xin ; Niu, Yixuan ; Liao, Chengcheng. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001018.

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2025Visual complexity, brand gender, and ad effectiveness. (2025). Ponomarenko, Veronika ; Chen, Siyun ; Ahlstrom, David ; Lv, Linxiang. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:365-390.

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2025How could Generative AI support and add value to non-technology companies – A qualitative study. (2025). Kar, Arpan Kumar ; Tuunanen, Tuure ; Modgil, Sachin ; Gupta, Shivam. In: Technovation. RePEc:eee:techno:v:139:y:2025:i:c:s0166497224001743.

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2025How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research. (2025). Delios, Andrew ; Witteloostuijn, Arjen ; Tung, Rosalie L. In: Journal of International Business Studies. RePEc:pal:jintbs:v:56:y:2025:i:4:d:10.1057_s41267-024-00736-0.

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2025STUDENTS€™ PREPAREDNESS FOR DIGITAL PEDAGOGY IN A DISADVANTAGED HIGHER EDUCATION INSTITUTION IN SOUTH AFRICA: KIRKPATRICKS EVALUATION MODEL. (2025). Msomi, Alfred Mvunyelwa ; Ngcobo, Sandiso. In: Business Excellence and Management. RePEc:rom:bemann:v:15:y:2025:i:5:p:58-68.

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2025Using generative artificial intelligence (GenAI) in marketing: Development and practices. (2025). Choi, Tsan-Ming ; Chan, Hau-Ling. In: Journal of Business Research. RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000992.

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2025Insights into ChatGPT adoption (or resistance) in research practices: The behavioral reasoning perspective. (2025). Usman, Hafiz Muhammad ; Ashraf, Aqsa ; Yuan, Jingbo ; Al-Waqfi, Mohammed. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:215:y:2025:i:c:s0040162525000782.

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2025Artificial intelligence in higher education: Research notes from a longitudinal study. (2025). Leite, Higor. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:215:y:2025:i:c:s0040162525001465.

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2025Exploring the impacts of generative AI on artistic innovation routines. (2025). Liu, Yang ; Baxter, David ; Chu, Wenyi. In: Technovation. RePEc:eee:techno:v:143:y:2025:i:c:s0166497225000410.

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2025Generative Artificial Intelligence (GenAI) in the research process – A survey of researchers’ practices and perceptions. (2025). Graversen, Ebbe ; Andersen, Jens Peter ; Degn, Lise ; Srensen, Mads P ; Schneider, Jesper W ; Schmidt, Evanthia Kalpazidou ; Fishberg, Rachel. In: Technology in Society. RePEc:eee:teinso:v:81:y:2025:i:c:s0160791x2500003x.

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2025Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia. (2025). Punt-Brun, Mnica ; Serra-Simn, Jordi ; de Azevedo, Sandro Trres ; Martn-Guart, Ramn ; de Faria, Maria Alice ; Espinosa-Mirabet, Slvia. In: Telecommunications Policy. RePEc:eee:telpol:v:49:y:2025:i:8:s0308596125001302.

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2025Innovative organizations’ CSR signaling: Consumer perceptions, expectations, and outcomes. (2025). Lafont, Matthew ; Hanson, Sara ; Aronson, Olivia. In: Journal of Business Research. RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005459.

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2025Impact of death-related media information on the effectiveness of in-feed advertising: A compensatory consumption perspective. (2025). Yue, Mingyue ; Cao, Rong ; Li, Ping ; Wang, Feng. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003941.

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2025Consumer behavior and market substitution in the automobile retail sectors of Russia and China amidst global economic sanctions and uncertainty. (2025). Ileye, Yasin ; Armah, Abdul Karim ; Zhu, Zhen ; Ishumbaev, Konstantin. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925002206.

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2025An enhanced combined model for NEV sales prediction utilizing complexity self-awareness and sentiment score correction. (2025). Zhu, Jiaming ; Zou, Biyou ; Huang, Xinyi ; Liu, Yuquan ; Dai, Wan. In: Energy. RePEc:eee:energy:v:330:y:2025:i:c:s0360544225023230.

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2025Temporal Fusion Transformer for Multi-Horizon Probabilistic Forecasting of Weekly Retail Sales. (2025). Punati, Santhi Bharath ; Cheerala, Udaya Bhasker ; Kanta, Sandeep ; Damacharla, Praveen ; Lanjewar, Madhusudan G. In: Papers. RePEc:arx:papers:2511.00552.

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2025Investigating Organizational Unlearning and Agility in Digital Transformation for improved Innovation Performance in an Emerging Economy: Moderating Roles of Digital Business Intensity and Firm Sizes. (2025). Ranjan, Piyush ; Narwal, Preeti. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:26:y:2025:i:3:d:10.1007_s40171-025-00457-9.

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2025Intellectual property protection and corporate digital transformation: An empirical analysis from the perspectives of intellectual property protection and digital governance. (2025). Ding, Tianli ; Yang, Lin. In: International Review of Economics & Finance. RePEc:eee:reveco:v:100:y:2025:i:c:s1059056025002886.

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2025Manufacturing enterprise digital transformation, financial flexibility, and financial risk—Evidence from China. (2025). Zhou, Zhongsheng ; Zhang, Jingyao. In: International Review of Financial Analysis. RePEc:eee:finana:v:104:y:2025:i:pa:s1057521925003667.

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2025Sales digitization and sales process optimisation for firm performance: Evidence from European firms. (2025). Oliveira, Fabio ; Belitski, Maksim ; Perez-Vega, Rodrigo. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:217:y:2025:i:c:s0040162525002033.

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2025Strategic NFT adoption to combat digital piracy. (2025). Xie, Lei ; Xin, Baogui ; Liu, Yue. In: Technovation. RePEc:eee:techno:v:141:y:2025:i:c:s016649722500015x.

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2025Value creation and value capture in NFT business models: Insights from blockchain-based ventures. (2025). Rezazadeh, Arash ; Bohnsack, Ren. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:219:y:2025:i:c:s0040162525002811.

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2025Distributed ledger technology. (2025). Grser, Max ; Alt, Rainer. In: Electronic Markets. RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00784-w.

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2025Recurring versus one-time donation requests: The toll on attracting donors. (2025). Wang, Tzushuo Ryan ; Chin, Shih-Chun ; Ho, Cony Ming-Shen. In: Journal of Business Research. RePEc:eee:jbrese:v:192:y:2025:i:c:s0148296325001407.

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2025Physical appearance improvements increase prosocial behavior. (2025). Ein-Gar, Danit ; Kononov, Natalia ; Puntoni, Stefano. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:42:y:2025:i:2:p:316-334.

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2025The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents. (2025). Yi, Youjae ; Choi, Sunhwa. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001341.

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Recent citations received in 2025
YearCiting document
2025Generative AI and Firm Productivity: Field Experiments in Online Retail. (2025). Sarvary, Miklos ; Donati, Dante ; Zhang, Kaifu ; Yuan, Zhe ; Fang, LU. In: Papers. RePEc:arx:papers:2510.12049.

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2025A Conceptual Framework for Integrating Generative AI in Advertising Image Creation for Graphic Design Education. (2025). Suroya, Suhaiza Hanim ; Azmin, Suzani ; Ali, Norarifah ; Ismail, Abdullah Kula. In: International Journal of Research and Innovation in Social Science. RePEc:bcp:journl:v:9:y:2025:i:26:p:8387-8395.

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2025Generative AI and Firm Productivity: Field Experiments in Online Retail. (2025). Donati, Dante ; Fang, LU ; Yuan, Zhe ; Sarvary, Miklos ; Zhang, Kaifu. In: CESifo Working Paper Series. RePEc:ces:ceswps:_12201.

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2025Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer research. (2025). Bach, Dominik R ; Rigdon, Edward E ; Sarstedt, Marko. In: Journal of Business Research. RePEc:eee:jbrese:v:193:y:2025:i:c:s0148296325001754.

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2025Bold, broad, rigorous, and…relevant? Designing entrepreneurship research for translation. (2025). York, Jeffrey G ; Payne, Tyge G ; Newbert, Scott L ; McMullen, Jeffery S ; Waldron, Theodore L. In: Journal of Business Venturing. RePEc:eee:jbvent:v:40:y:2025:i:4:s0883902625000394.

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2025The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse. (2025). Baek, Tae Hyun ; Park, Jooyoung ; Cho, Areum ; Kim, Jungkeun. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001250.

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2025Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI. (2025). Krishnan, Omkumar ; Shamim, Irfan. In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:87:y:2025:i:c:s0969698925001912.

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2025Customer behavior in the presence of algorithmic marketing agents: The role of hedonic values. (2025). Kausel, Edgar ; Martnez-Troncoso, Carolina ; Chacon, Alvaro. In: Technological Forecasting and Social Change. RePEc:eee:tefoso:v:220:y:2025:i:c:s0040162525003531.

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2025Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia. (2025). Punt-Brun, Mnica ; Serra-Simn, Jordi ; de Azevedo, Sandro Trres ; Martn-Guart, Ramn ; de Faria, Maria Alice ; Espinosa-Mirabet, Slvia. In: Telecommunications Policy. RePEc:eee:telpol:v:49:y:2025:i:8:s0308596125001302.

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Recent citations received in 2024
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2024AI between Threat and Benefactor for the Competences of the Human Working Force. (2024). Ban, Olimpia ; Bucur, Mihaela ; Maiorescu, Irina ; Sabou, Gabriel Cristian ; Tzedec, Betty Cohen. In: The AMFITEATRU ECONOMIC journal. RePEc:aes:amfeco:v:26:y:2024:i:67:p:762.

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2024On the role of social media platforms in the creator economy. (2024). Shapira, Michal ; Fossen, Beth L ; Bleier, Alexander. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:411-426.

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2024Commentary: Reimagining marketing education in the age of generative AI. (2024). Acar, Oguz A. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:41:y:2024:i:3:p:489-495.

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2024Who owns the knowledge? The commodification of academic research. (2024). Krishen, Anjala S ; Petrescu, Maria. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-024-00350-x.

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Recent citations received in 2023
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2023Analyzing Public Sentiment and Acceptance of the Bimodal Voter Accreditation System in Nigeria using Sentiment Analysis and RoBERTa Model. (2023). Bulama, Zanna ; Mohammed, Idi. In: International Journal of Research and Scientific Innovation. RePEc:bjc:journl:v:10:y:2023:i:11:p:481-491.

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2023Digital real estate in the metaverse: An empirical analysis of retail investor motivations. (2023). Saggu, Aman ; Ante, Lennart ; Wazinski, Friedrich-Philipp. In: Finance Research Letters. RePEc:eee:finlet:v:58:y:2023:i:pa:s1544612323006712.

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2023On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice. (2023). Peres, Renana ; Schreier, Martin ; Schweidel, David ; Sorescu, Alina. In: International Journal of Research in Marketing. RePEc:eee:ijrema:v:40:y:2023:i:2:p:269-275.

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2023What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding. (2023). Yilmaz, Tuba ; Sagfossen, Sofie ; Velasco, Carlos. In: Journal of Business Research. RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004149.

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2023Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?. (2023). Wamba, Samuel Fosso ; Queiroz, Maciel M ; Shi, Chunming ; Chiappetta, Charbel Jose. In: International Journal of Production Economics. RePEc:eee:proeco:v:265:y:2023:i:c:s0925527323002475.

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2023Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework. (2023). Al-Khatib, Ayman Wael. In: Technology in Society. RePEc:eee:teinso:v:75:y:2023:i:c:s0160791x23002087.

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2023Not So New Kid on the Block: Accounting and Valuation Aspects of Non-Fungible Tokens (NFTs). (2023). Jayasuriya, Dulani ; Sims, Alexandra. In: JRFM. RePEc:gam:jjrfmx:v:16:y:2023:i:11:p:465-:d:1267328.

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2023The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry. (2023). Menegoli, Marta ; Latino, Maria Elena ; de Lorenzi, Maria Chiara ; Signore, Fulvio. In: Sustainability. RePEc:gam:jsusta:v:15:y:2023:i:12:p:9503-:d:1170183.

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2023What claims best convey the quality of retailers’ standard private label products?. (2023). Untilov, O ; Durif, F ; Charton-Vachet, F ; Louis, D ; Lombart, C ; Grappe, C. In: Post-Print. RePEc:hal:journl:hal-04318900.

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2023I Hear You: Does Quality Improve with Customer Voice?. (2023). Ananthakrishnan, Uttara ; Sharma, Siddhartha ; Proserpio, Davide. In: Marketing Science. RePEc:inm:ormksc:v:42:y:2023:i:6:p:1143-1161.

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2023ChatGPT and marketing: Analyzing public discourse in early Twitter posts. (2023). Zhou, Wenkai ; Shashidhar, Meghana ; Wu, Linwan ; Zhang, Chi. In: Journal of Marketing Analytics. RePEc:pal:jmarka:v:11:y:2023:i:4:d:10.1057_s41270-023-00250-6.

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2023Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online. (2023). Li, Pei ; Wu, Chunmao ; Spence, Charles. In: Palgrave Communications. RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02244-2.

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2023Effective Domestic Tourism Advertising Layout: Lithuanian Perspective. (2023). Grigalinait, Viktorija ; Pilelien, Lina. In: Central European Business Review. RePEc:prg:jnlcbr:v:2023:y:2023:i:5:id:340:p:93-116.

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2023Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature. (2023). Rajan, Shivakami ; Varsha, P S ; Kar, Arpan Kumar. In: Global Journal of Flexible Systems Management. RePEc:spr:gjofsm:v:24:y:2023:i:4:d:10.1007_s40171-023-00356-x.

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2023How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms. (2023). Sez-Ortuo, Laura ; Huertas-Garcia, Ruben ; Forgas-Coll, Santiago ; Puertas-Prats, Eloi. In: International Entrepreneurship and Management Journal. RePEc:spr:intemj:v:19:y:2023:i:4:d:10.1007_s11365-023-00882-1.

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2023The Imperfect Union: Labor Racketeering, Corruption Exposure, and Its Consequences. (2023). Venturini, Miriam. In: Working Papers. RePEc:ucr:wpaper:202407.

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Recent citations received in 2022
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2022All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. (2022). di Domenico, Giandomenico ; Mangio, Federico. In: Business Horizons. RePEc:eee:bushor:v:65:y:2022:i:6:p:765-776.

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2022What are the odds? Underdog brands are consumer favorites. (2022). Borghesi, Richard ; Ryngaert, Michael ; Naranjo, Andy. In: Economics Letters. RePEc:eee:ecolet:v:221:y:2022:i:c:s0165176522003883.

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2022The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. (2022). Noble, Stephanie M ; Mende, Martin ; Grewal, Dhruv ; Parasuraman, A. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:2:p:199-208.

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2022Brand presentation order in voice shopping: Understanding the effects of sequential product presentation. (2022). Jacob, Saskia ; Klarmann, Martin ; Halbauer, Ingo. In: Journal of Retailing. RePEc:eee:jouret:v:98:y:2022:i:4:p:759-778.

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2022Marketing Communication of a Public University. (2022). Szyda, Monika. In: European Research Studies Journal. RePEc:ers:journl:v:xxv:y:2022:i:2:p:408-419.

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2022Impact of Business Model Innovation on Sustainable Performance of Processed Marine Food Product SMEs in Thailand—A PLS-SEM Approach. (2022). Chaichana, Thanapong ; Sharafuddin, Mohammed Ali ; Madhavan, Meena. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:15:p:9673-:d:881451.

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2022Intelligent Vehicle Sales Prediction Based on Online Public Opinion and Online Search Index. (2022). Pan, Xinglin ; Ma, Ning ; Zhang, Mingyang ; Xu, Heyan. In: Sustainability. RePEc:gam:jsusta:v:14:y:2022:i:16:p:10344-:d:892697.

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2022Guest Editorial: Business Ethics in the Era of Artificial Intelligence. (2022). Huang, Ming-Hui ; Haenlein, Michael ; Kaplan, Andreas. In: Journal of Business Ethics. RePEc:kap:jbuset:v:178:y:2022:i:4:d:10.1007_s10551-022-05060-x.

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2022Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty programs. (2022). Bies, Suzanne. In: Other publications TiSEM. RePEc:tiu:tiutis:ade86df3-4846-4318-938f-af5756d3d822.

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2022Building a strategic advantage with Open Science. (2022). Schutt, Harm ; Datta, Hannes. In: Other publications TiSEM. RePEc:tiu:tiutis:e74b06f9-2ffb-41ee-8a0a-3908432e6946.

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2022Efficiency of customer loyalty programmes in the food retail industry. (2022). Ye, Victor ; Novikova, Kseniya V ; Antineskul, Ekaterina A. In: Journal of New Economy. RePEc:url:izvest:v:23:y:2022:i:4:p:121-136.

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